Ketchum Launches Music Division, Ketchum Sounds
PR company Ketchum has launched a music division called Ketchum Sounds focused on matching brand sponsorship within the music industry. The new division will be headed by Marcus Peterzell, executive VP of entertainment with Ketchum Sports and Entertainment.
Peterzell is an experienced music marketer. He joined Ketchum late in 2011 from sports and entertainment agency GMR Marketing. Ketchum Sounds has expertise in brand strategy, music licensing, artist partnerships and endorsements, tour sponsorship, and digital platforms. They aim to make the music industry more accessible to brands.
Ketchum has previous experience with the music industry having being involved in Sharpie's sponsorship of the North American tour dates of One Direction, and Snoop Dogg's gig in a Doritos vending machine at South by Southwest.