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A Plan To Release Your Music


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We have a lot of members releasing songs and albums just now. However, very, very few, if any, use any form of release process. In particular, there is very little in the way of build up to the release. Releases tend to be haphazard in nature.

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On many occasions impatience to share their new music seems to be the driving factor. All the artist's development time and budget leading up to the release is devoted to creating the music with marketing and promoting their release being minimal, almost an after thought.

Typically, the artist releases their music into a void, having built up very little expectation for their music. Having, in the case of albums, spent several thousands of dollars on recording and mastering their album and often invested hundreds of hours in completing it, they fail to make the most of all their effort.

Too many times we hear of albums having been released selling (or sometimes giving away!) less than 100 copies. Sometime less than 50.

Is this the fault of the music? No. It is the fault of the artist. Your music could be the best music the world has ever heard, but if it is released into a void it will go nowhere. Few people will hear it. Fewer will download it or buy it.

You cannot rely upon listeners being so inspired by your music that they share your music with their friends, or that somehow the music press will get to hear about your music despite you having done almost nothing to bring it to their attention.

In short, you need a plan.

Over the next two months we will be looking at what you can do to ensure a successful release including some practical tips you can directly use.

Head's Up

We plan to launch our first products over the next couple of months, including an “Album Release Kit”, containing all the elements you need to pull together your album, from costing and budget, to time-line, example press releases and press kits, background information and best industry working practice, using check lists, mind maps, flow diagrams, guidelines on engaging people and companies to help, release case studies and much, much more.

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