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AIM Events

Event details

AIM Members, please use click here (You must be signed in to view) for your discount information.
Members Ticket Price:

\t$825 1 August-9 September (NB if you are a previous SXSW delegate from 2012-6 you will have received a $125 discount code to use on the EB rate)
\t$825 10 September-21 October
\t$925 22 October-18 November
\t$1,025 19 November-13 January
\t$1,125 14 January-10 February

Standard Ticket Price:

\t$825 1 August-9 September
\t$925 10 September-21 October
\t$1,025 22 October-18 November
\t$1,125 19 November-13 January
\t$1,225 14 January-10 February
\t$1,325 Walk Up

Each year SXSW takes place in Austin in March.  It hosts a comprehensive mix of new, up-and-coming, international, and established artists performing in bars, clubs, parks, churches and hotels around Austin. The festival is for artists, influential music industry professionals, international media, and fans.

It’s home for both independent and commercial rock, pop, hip-hop, folk, electronic, Americana, Latin, world and traditional, singer-songwriter, experimental, and everything in between. At SXSW Music 2016 over 67 countries were represented amongst the 2,200-plus official performers (of which 235 were UK acts).

Official SXSW showcasing artists perform to an audience of music industry professionals (including record labels, booking agencies, management, PR firms, export offices, publishers, media, festivals and more). Additional nightly shows are curated with new and raw talent looking to enhance their careers and gain unparalleled exposure to new audiences.
The 2017 SXSW Music badge offers industry professionals more opportunities to learn, network, and discover than ever before. SXSW is making some exciting changes to streamline the event and give every registrant expanded access to more of the SXSW Conference & Festivals experience.  In addition to primary access to all the great SXSW Music programming and events, a Music badge will allow you secondary entry to a majority of the compelling Interactive and Film programming and events.

If you were a SXSW delegate between 2012-2016 you will have received a discount code which gives you a $125 discount on the early bird rate which you need to book before 9th September.
Showcase Applications
Artist applications for the SXSW 2017 are now open. Apply early to be considered for an official performance in the leading global music event of the year.

Apply via Sonicbids by 9th September to access the discounted rate of $35.00, the fee increases to $55.00 after this date until 21st October.Beyond applying to SXSW, Sonicbids connects artists to a vast network of promoters and booking agents helping you score other gigs and events all year round.

Official showcasing artists play to an audience of influential music industry professionals, including record labels, booking agencies, management and PR firms, publishers, members of the media, fellow musicians, brand partners and fans alike – tens of thousands of whom attend from all over the world expressly to discover new music. Talented and serious artists looking to enhance their career, promote new endeavors, increase their professional network and reach new followers will find this and more at SXSW.

More information about performing at the 2017 SXSW Music Festival.
The British Music Embassy @ LATTITUDE 30

©Andy Sheppard - www.lowlightphoto.co.uk
Showcases At The British Music Embassy
The British Music Embassy, with its own dedicated music venue at Latitude 30 on San Jacinto Blvd, just of 6th St, is the hub of all British music activity at SXSW.  Supported by AIM, UKTI and other industry organisations, 50+ of the best up and coming UK talent will be showcasing at the BME. Latitude 30 effectively becomes a little piece of the UK, our Embassy and HQ for the 'live/showcase side of British Music in Austin', for the duration of the event and will be a place for promoting the British contingent.

Full details of the 2016 schedule of showcases. Download last year's British Music Guide 2016 
Other Events At The British Music Embassy
Are you wanting to make new connections, discuss hot topics with other international delegates or meet with any of the British Music Embassy partners then the following events (details to follow) may be of interest to you:  Meet the British Music Embassy Partners, International B2B Sessions and B2B International Roundtables.
AIM's SXSW Survival Guide
If it's your first time at SXSW then this is a useful guide to help you get the best out of the event and save money - it also includes tips from other delegates.  AIM members can download the guide from the bottom of this page (you need to log into the members area first).
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