I immediately started thinking of "If You Really Love Me" by Stevie Wonder. A really good example of that hook laden song you are referring to. It starts out with the main theme, infectious, over and deliciously over:
And if you really love me, won't you tell me.. And if you really love me, won't you tell me.. And if you really love me,
Why don't you tell me? Then I won't have to be playing around
Then he gets into another unforgettable lyric and melodic hook
You call my name, oh so sweet To make your kiss incomplete..
Then he completes his thought to get us back to the name of the song, which is?? REPEATED
And so on..Stevie is a great example of what a hook and sub-hooks should sound like. Any fledgling or experienced songwriter should have a favorite in every genre. R&B, Rock, Gospel, etc....
But he's not the only one. There are other more modern examples. Like that Eminem and Rhianna song a few years back, I Love The Way You Lie. She starts the song out with the hook and main theme:
Just gonna stand there
And watch me burn But it's alright Because I like The way it hurts Just gonna stand there And hear me cry But that's alright Because I love The way you lie I love the way you lie
After he does his rap, which is, sort of got a rhythm hook to it, she comes in to get us back to why we listen to the song. That melodic, catchy, melancholy line:
Just gonna stand there
And watch me burn...yada....
I love the way you lie
I try and help out song writers by teaching them to find a really simple chord progression and repeat it over, and over, and...over...til that hook just kinda jumps out at them.
But you are so right, John. There is more to popular music than the catchy hook/chorus. There are simple, 1 bar melodies that can make a song and make it a timeless classic. Remember Chuck Mangione's trumpet classic, "Feels So Good"? Have a listen to it and see what I mean.
Yea, even Beethoven knew what he was doing with his 5th Symphony hook. Talk about hard to forget!