OMDs such as Soundcloud, or Reverbnation, focus on musicians as the audience. If they wanted to cater to general listeners then they must integrate mainstream music. The trouble is none of them do. Sites that have remotely gone in that direction have ended up as just general music sites, with indie music becoming non-existent on those sites or so buried it might as well be. It is an int wresting topic, one which there are some interesting answers to.... but it isn’t the original topic, “Is Rock music dead”.
There are a lot more cross over genres these days. Indeed, much like Socialism in politics (not diving into that swamp), Rock seemed to divide and sub-divide in endless genres until the trend seemed to be towards creating a genre for every band, every album, every song. Rock music was going so far up itself it was ridiculous. A bit like the snake that eats itself in an endless exercise in self-destruction.
Rock, along with every other genre, was killed by the pop scene bias of the music industry. Everything from labels to media outlets. Rock survived much longer than many of the others, and it it still clings on today...
but that misses the point.
Once upon a time, so the story goes, Rock WAS Pop. At some point so was Jazz. In fact, Since Rock was pop, it maintained an off-Pop presence under “Alternative”,or “Indie”,as well as dying previous forms like Punk or the myriad of Metal genres.
What is popular ALWAYS reinvents. It isn’t stagnant. New influences come along and get mixed into pre-existing genres and something new is born. They evolve.
Pop has always done that most vigorously. It draws influence from a load of different genres... including Rock. For pure Rock heads, they may not have recognised the influence of Rock recently... but it was there. As was Jazz. Now it is Latin. Big time.
Meanwhile the various alt-Pop genres of Jazz, Rock etc continue to be reinvented as well.... but perhaps the biggest change in young people is the change in their listening habits. They are far, far less genre specific listeners. For most, other genres are something to be dipped into, forays from Pop music.
I saw in previous posts EDM mentioned? And yet EDM is as much a sub-genre as Rock. It is an alternate music hub of yesteryear. Slowly corrupting and repeating itself. Same goes for Hip-hop. They are more recent, more vibrant, but none of them reaches the masses like they did at their height until they cross over with Pop.
Yes there are electronica purists, just as there are death metal purists, but my point is that all sub-genres are dying, slowly. Once upon a time kids defined themselves by the sub-genres they listened to.. but that notion, that way of life is fading. Goths, Punks, Metalists, Hip-hop... it doesn’t matter. Fewer and fewer kids are devotees of anything in it’s pure form. Larger numbers belong to those who more recently were involved in Pop.... and that is something that is almost entirely about money, and the pursuit of money.
It is easy to point the finger at record labels and say they are to blame, or at media companies... but the truth is that not only the kids are consumed by the pursuit of money for nothing, and fame for nothing (no skills needed), with NO SHAME.
Yes there are still musicians. yes there are still people working away. But fewer, and fewer.
It is all instant results. What do I get now for minimum effort, minus cost. That seems to dominate life. People don’t want the toils and torment of Blues, except as a wee holiday to see how people used to think and feel... or for certain moments in life. They don’t want the constant promise of rebellion that Rock in it’s various genres promised, or the intellectualism of Jazz. These are, to most, just moods, and they pass.
To the “normal” listener, sub-genres exist only as places of curiosity, to dip into.... not really for serious exploration. Because that requires effort. It requires sacrifice. And much like ripped jeans, the view is “why buy good jeans and wear them until they rip and beyond, when I can just go and buy ripped jeans?”.
Consumerism. That is what dictates everything else. People are slaves to the idea. They don’t fight it, because that is how they see themselves. Quite happily. They don’t want to rebel or fight it. When they do, it is a token gesture. A holiday. A sojourn.
And that just doesn’t fit with Rock anymore. Most people seem to want diluted flavours. The appearance of something, with no real substance. They don’t seem to need that degree of interest and devotion in order to be satisfied and content.
I tend to think that was always the case, anyway. The apparent devotion people seemed to have, was simply their attachment to that which was fashionable, only. It was only ever paper thin.
The truth is, what was past will never be again. Perhaps, some new version of it, but that is it. Rock is ever evolving, and for old diehards, the fact is that when fashion revisits their genre, they might just not recognise it. I get that feeling with recent commercialised Punk and Goth trends. Everything now is manufactured. Not that it wasn’t before, but at least there used to be a veneer of self-participation in fashion. Home made clothing and accessories are as out of fashion as the music genres themselves. Everything is pre-made, off-the-shelf, commercialism on tap. Music is no different.
So, is Rock music dead? No, but it may as well be. We are discussing switching it’s life support machines off. Sad but true.
What mattered to old rockers, just isn’t as important to kids. It isn’t as important to the old rockers either. Maybe still significant... but less important in the grand scheme. Rock music will hang on, on life support, until it can find a way to be commercial, to work with commercial entities, with older and older back room musicians playing it... much like the blues.
One day, it might just resurface, or at least a version of it ... but will we recognise it? That is the question.
Just my tuppence worth!