Promoting Over Twitter

[henning]

I'm looking for some tips on how to use Twitter as a promotional tool. I started following a couple of people who are "big" in the business and they twitter a few messages a day with appropriate hashtags and obviously they get tremendous numbers of re-tweeds and favorites.

I'm interested in some general guidelines or experience reports on how to build a solid Twitter community, best practices, things to avoid etc.

Looking forward to your answers!

Edited October 12, 2012 by henning

[Guest]

1) Add a link to your twitter handle on email signatures and websites.

2) Make a habit of following atleast 20 people/day in your niche

3) Actively tweet, retweet and reply i.e. engage with the community

4) Take part in twitter chats organised by people in your niche

5) Thank those people who are following you and mention your in the their tweets.

6) Tweet something noteworthy on current trending topics

[henning]

Thanks ricks! Those are some good points. So I'm just gonna get started and see how it goes.

[kumarabhi]

thanks for this useful information.

[Gangleri]

Yeah, very useful pointers there, very worth working that into your big-picture-marketing-scheme. Overall however, I'd put forward that Twitter will in most cases not take you too far in building up a genuine following of sincere fans of your music. This is mostly based on Twitter obviously not being used as a way of discovering music. You probably already know this but Soundcloud will be your best resource for developing a Twitter-like following of people who actually like and appreciate your music.

Not shouting down Twitter or saying that it's not useful or a waste of time. It's just better for connecting to new fans on a less musical level. If you want people to follow you through your music then Soundcloud will probably be the best place to spend your efforts.

Still, Ricks84 gave us very good tips for Twitter and they shouldn't be ignored and nor should Twitter not be used at all. Different uses, different needs, that's all.