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Still Wakin'up! My First Album... (Need Help From You Guys...)

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Hi everyone!

When i first registered here last summer, i went right away to the 'Introduce Yourself' post category and introduced myself, telling you guys that i was owning a microbrewery, just sold it, and now that i was having the opportunity to record an album that would be launched in fall.

Since i sold this brewery, i got right away a burn-out and suffered from a big depression that i still have at the moment. So i said to myself what should i do? My doctor at that time told me not to do a thing for at least 6 month to try to relax a bit, a thing that i'm absolutely not able to do at all... And in the far past, 17 years ago, i had a big passion that i abandoned at that time, composing songs and playing music professionally. So i told myself "my not making an album?", and so i did.

Now, as John told me, to promote the album, we need to have some marketing plans. Right! So beside the fact that i really did everything myself in that album, i decided to hire a press relation person. What she did is she made me a press kit, and she will send it out tomorrow to all the medias around here in Montreal (TV, Radio, Papers, and so on...) and she will take care of driving the appointments and interviews. Cool!

Beside that, because of the fact that i'm not known in this industry (and this is not the same thing in the beer's one!), we decided to endorse 3 causes and work with that to bring up the album at the end. Let me explain...

I have an autistic child (cause 1, autism), i got a burn-out, a real one (cause 2, burn-outs related to be too strong for a too long time) and i live with a depression (cause 3, depression). What we will do with those is we will approach all medias with that saying that there's a lot of people living their with some difficulties and, even it sometimes it is not written in their faces, they can realize big things, sometimes even bigger than the majority. This is the kind of things that medias here love to talk about. I don't know if you know guys what it is to have a family of 4 kids, whose one is autistic, having a business of 23 employees and working 80 hours a week, getting a burn-out and on top of that, being under depression... Man, i had it all-dressed! So here's our strategy and so far, it seems to work here.

Now, we need to build up another strategy for the internet music business. John is absolutely right here and so far, i have some ideas, but i don't have a strong and convincing strategy for this market that i have for my local one. This is where i need your help guys! Is there some suggestions you can make me? Is there some things that i can implement to make sure this market will be well spotted??

My album is a bilingual one, with a couple of catchy songs and some deep ones too. To make sure you'll propose the the good advices, here's a link where you can listen to the songs samples to have a main idea: http://www.pascaldes....ca/?page_id=12 . The website's english version is not up-to-date so far, but it will be for the launching...

Thanks for the hints guys! I appreciate!

Pascal, The Brewer

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  • 3 weeks later...

Hi guys!

Just passing by saying that the album has been released last week-end and it was crazy like hell! Really satisfied so far! Took 4 months to do everything, but i'm proud of it! After 2 days from its released, i'm at 9,7% of my selling goal. I have another show in Montreal, Canada this week-end to promote it a little bit more, my guess is that after the show, i should have reached between 20% and 25% of my goal!

Wanna take a look? http://www.pascaldesbiens.ca . If anyone has a question about how i did it, How much it cost me, anything, feel free to ask if it can help you guys. My pleasure to answer!

Pascal, The Brewer

N.B. The english version of my website is really not up-to-date, so i suggest you go on the french one, anyway, it's on the main page, you'll see 2 sections: ALBUM CD and ALBUM MP3. Click on the mp3 image to be redirected to ITunes where you can hear samples...

Edited by TheBrewer
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