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Target audience market research for an indie musician in 2024?

By Mahesh
in Music Industry

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Mahesh

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So, I'm gearing up for my next EP/album for next year, and diving into this whole target audience research side of things. All these social media platforms that we use to grow our fans intentionally limit reach and force you to use their ad platforms. It helps to know as much as you can about the kind of listeners you may have and may want to have. 

 

But it's also a bit of a maze, you know? Wondering if any of you have been through this! How did you figure out who's into your music? Any strategies or tools you found helpful? What's been your experience with doing it DIY? Have you ever worked with a marketing agency for your musical releases? Any insights into the pros and cons?

 

If you haven't delved into any of this yet, what are your thoughts on it? 

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