The Thirty Second Rule
I don't believe that Wolfgang Mozart could critically analyze a piece of music in thirty seconds.
I don't believe that Vincenzo Galilei could critically analyze a piece of music in thirty seconds.
I don't believe that Aristoxenus could critically analyze a piece of music in thirty seconds.
I don't believe that Pythagoras could crtically analyze a piece of music in thirty seconds.
et cetera...
I certainly don't believe that an A & R man with a very limited technical knowledge of music can critically analyze a piece of music in thirty seconds no matter how stuffed with conceit he may be.
In the good old days, the industry used to send scouts to reputable venues to spot talent. They used to listen to demo tapes that were made in someone's garage with a two track Grundig. In short, they used to actually engage with the grass roots. They used to actively seek out talented mavericks who wanted to push the envelope, to innovate.
Until the thirty second attention span is called into question, there will never be another Dark Side of The Moon or a Nevermind or a Sgt Peppers Lonely Hearts Club Band released, just tawdry, conformist, mass appeal fripperies that force those of us who are actually interested in music to have to trawl the myspace underground or look to the past generations in order to find anything remotely visceral to listen to.
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