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  • john

    Songstuff Writer and Artist Development Challenges

    By john

    Independent writers and artists face several large disadvantages when they are compared to signed, mainstream writers and artists.  Disadvantages that add up to making it a competition that indies can’t win. Hell they can’t even compete.   Lack of budget and poor contacts are fairly obvious disadvantages. Lack of experience and a lack of knowledge restricts songwriters and artists alike. Lack of an overall strategy, and a limited set of incomplete tactics, makes for a critical problem
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2024

New Article: Independent Artists And Social Media

Social media has revolutionized how independent artists interact with their audiences and promote their music. In the modern digital landscape, platforms such as Facebook, Instagram, Twitter, and YouTube have emerged as essential tools for musicians to display their talents, engage with fans, and increase their visibility. This shift has not only opened doors for artists who may have struggled to gain recognition through traditional means, but it has also redefined the entire music industry by g
john

john in 2024

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2024

Mahesh 60 Second Interview…

A new feature on our YouTube channel, 60 second interview. This time with our very own Mahesh!   After a brief intro the artist has 60 seconds to interview themselves, choosing from a collection of pre-set questions. Once the timer beeps, that’s it… as Mahesh finds out the hard way!       Watch the vid, leave a comment, like it (if you like it) and well anything you can think to raise the profile of Mahesh, Songstuff and this new feature.
john

john in 2024

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The Road to Change

Try - Live at Jagriti Theatre is now live on all music services!

Yay! I'd love for you to listen in. This is one of my most favorite songs to perform and it was the very first and only solo performance of the night. This whole gig which was the launch gig of my last EP "Accept" was recorded and shot as a concert movie. The music video for this song will go live this Friday!      You can listen to the song on these various places below. If you do, I'd love to hear your thoughts!   Bandcamp: https://maheshmusic.bandcamp.com  
The Road to Change

Try - Live at Jagriti Theatre goes live tomorrow!

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }     Though this was recorded back in 2018 as part of the Accept EP launch gig, I only got to work on remastering the audio recently. This will be the first of many releases leading up to the release of what is now an album titled "
2024

Enhancing Engagement and Connection with Your Audience

Building a deeper connection with your audience is essential for long-term success in the music industry. It’s not just about being seen but also about forming and building a relationship with your listeners that goes beyond the music itself. It’s a connection whose importance can’t be overstated. Investing time in building your connection is time well spent.   To help you with your efforts in building a connection with your fans, here are some strategic and tactical ways to enhance en
john

john in 2024

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The Road to Change

Sometimes, it is so overwhelming

I know I chose to be a full time musician but man, sometimes the amount of work that you have to do during music release years - it's frustratingly excessive. The thing that I find most annoying is the social media content stuff - writing blogs, making videos, website design and on and on. Though I don't necessarily align with those who do no marketing at all, but I resonate with them! Sometimes, you just want to write the music and everything else to fall in place lol   
EP 1

Drawing Up A Release Plan For The Rest of 2024, And Looking For Help

I had a great meeting with my A&R dude from Red Circle 7 (thanks @Mahesh! Lol) to discuss a release plan for my music for the rest of 2024. It’s nice to finally have my own music back on the agenda for release!   I currently have around 34 songs written, ready to be recorded. These will go out as 2 stand alone singles, a 5 song EP with 1-2 singles, then an album with 10-12 songs with 3-4 singles. As we roll forward I’ll work out if I want to change that and also revisit scheduling
john

john in EP 1

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EP 1

34 Songs To Record!

Eek! How did it get to be so many? 34. That’s not including the radio edits.   So while I am recording, I am also sorting songs, creating a song inventory and trying to make sense of it. I’m not so sure about how to categorise the way isolated riffs, one or lines of lyrics, recordings of melodies. Not my problem today.   Today, I choose my lead singles. The 2 or 3 stand alone sings, not currently planned to be on an EP or album. The track lists are shaping up nicely. Today I
john

john in EP 1

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2024

Gaining Visibility in a Saturated Music Market

Breaking through the noise in today’s music industry can be daunting, especially with the sheer volume of new music being released every day. However, there are several effective strategies that artists can use to enhance their visibility and stand out in a crowded market. Here’s a deeper dive into how you can increase your visibility:   1. Utilize Social Media Platforms Strategically Content Variety: Post a mix of content related to your music, including behind-the-scenes footage
john

john in 2024

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2024

Why Marketing Your Music Matters

Understanding the 80/20 Rule in Music Success In the music industry, there's a popular saying that goes, "having a successful song is 20% about the music and 80% about the marketing." At first glance, this might seem a bit surprising. Isn't it all about the music? While the quality of the music is undoubtedly crucial, the role of effective marketing in the success of a song can't be overstated. Let’s break down why this is the case.   The Importance of Music Quality Firstly,
john

john in 2024

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2024

Light Up Your Music with Songstuff's Showcase!

Have you ever felt like your music was a hidden gem waiting to be discovered? Guess what? It’s your time to shine! The Songstuff Music Community is here with our awesome Showcase feature, and trust me, you don’t want to miss out on this. What’s the Buzz with the Showcase? In the vast ocean of music, finding a spot to bask in the limelight can be tough. That's where the Songstuff Showcase sails in! Located at the heart of our community (right here, click away!), this special area is all
john

john in 2024

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The Road to Change

Day 1276%@ - and I'm trying to keep steady

Making a record is so much work! In the past 2 years, I felt like getting things set up for the actual work would be the hardest task - putting together a team, curating the songs, figuring out the budget etc. Now that these things are out of the way, I expected to feel a little relieved about it. I'm only intimidated about the things to come - getting the second round of demos recorded with the musicians, setting up the crowd funding campaign for the all the logistical costs, reviving my f
2024

Get To Know Your Audience

It’s not a single, simple thing. Knowing your audience is the product of asking a great number of questions, and being prepared to look at the answers you receive in different ways.   Once you have gained insight into who your audience is and how they are likely to behave, the dividends this can pay you as an artist are massive. For a start your audience targeting efforts become much more successful.   For artists, the benefits can be success, connection, and growth. Knowing
john

john in 2024

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2024

Help Yourself With These 11 Powerful Music Marketing Secrets

When I say “11 Powerful Music Marketing Secrets” you might be forgiven for thinking “I bet they’re not powerful” and/or “I bet they’re not that secret”. True, you will have heard of most if not all of them. The secret is more, just how much power each one holds. The key to getting the most power from them is in using them together.   Music marketing is not a black art, no matter what musicians tend to think. It’s a set of skill that you can learn, but you won’t learn them without effor
john

john in 2024

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2024

Use Acoustic Treatments To Improve Your Recording Space

Hey   If you've ever recorded at home then you have had one or all of these experiences:   Soundproofing - Controlling sound IN or OUT External noise spilling onto your recording Performing or monitoring music and annoying neighbors or family members Sound Conditioning - Managing the characteristic response of your recording space The environment amplifies unwanted noise within your space Hot frequencies in you
john

john in 2024

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Other Music Projects

Creating A New Mix Of “Sleep”, A Song Written By Mahesh

So, I’ve been using my studio to work on a track for Mahesh. It’s a track I love, called “Sleep”. Truly beautiful.   Re-arranging and producing a track for someone else is not something I often do these days. I do hope it sees the light of day as a release. Not that I have any expectation that it might not be released. Far from it. I fully expect it will be released, but you never be too sure. A song can seem to be working well and developing in a positive direction. But appeal can be
2023

Follow for Follow is Killing Your Music

"Follow for follow" (often abbreviated as "F4F") is a tactic where individuals agree to follow each other on social media platforms with the hope of boosting their follower counts. It is often used, to the point of being highly damaging, by artists in the independent music scene. Without realising it, they are killing their own music.   Let me explain. While this strategy may seem tempting, especially for emerging artists looking to build a presence, it comes with a variety of drawback
john

john in 2023

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News

What Could Happen To Pro Tools With The Rumoured Avid Sale?

You might have caught a whiff of the rumors about a take over at Avid by Francisco Partners.   The article below lays outs some examples and considerations of what it could mean for Avid products and ProTools users. Not the most positive about how they address the purchase.  There's so many aspects of the company and user types.   But, I expect that smaller industry users and indies might be effected, mostly by pricing.  Which worries me a bit.  I'm hoping that there will be som
Peggy

Peggy in News

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News

Is a User-Centric Model a Better Option for Musicians?

There's a lot of concern and frustration about how an artist is to make money on music platforms. Artists have been expressing their concerns and Industry giants say they have been "trying" to address the issues.  This article is an opinion piece. I think it does a pretty good job laying out some of the most glaring issues. Most specifically, the fraud occurring on their music platforms.     "We are willing to make the switch to a user-centric model if that’s what artists, songwriters,
Peggy

Peggy in News

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2023

20 Reasons Why Music Forums Are Better For Songwriters, Bands And Producers Than Other Social Media

Modern social media is not ideal for many uses. This is especially true for bands and artists. From individual posts being missed and content you are interested in being buried beneath a pile of posts that you are not interested in, through a lack of people with suitable knowledge and skills, to not being able to find a vital piece of information posted 2 weeks ago and the lack of moderation making communicating frustrating, there's a long list of the shortcomings of modern social media.  
john

john in 2023

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music

Brody B's "Eyes On Me" is a must-hear track from his debut album "The Kick Back."

As the second release from Brody Brown's debut album, "The Kick Back," "Eyes On Me" is a melodic uptempo track that is guaranteed to ignite the club scene. This captivating song has been making waves on DJs' playlists nationwide, leaving listeners enchanted by Brody's unique lyrical approach. Its infectious appeal makes it a favorite that keeps finding its way back onto repeat. Produced by the talented trio of Brody Brown, Point Guard, and M-Millz, "Eyes On Me" showcases their collaborative
Steph Hill

Steph Hill in music

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Studio

Connected

Hey Gang   At last. Connections all made in my studio, set up complete, about to start testing and ready to start room conditioning!   It’s even beginning to look kinda pretty…     I can’t wait. Testing should start tomorrow. Yay!   I’ll update you soon!
john

john in Studio

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