It’s not a single, simple thing. Knowing your audience is the product of asking a great number of questions, and being prepared to look at the answers you receive in different ways.

Once you have gained insight into who your audience is and how they are likely to behave, the dividends this can pay you as an artist are massive. For a start your audience targeting efforts become much more successful.

For artists, the benefits can be success, connection, and growth. Knowing your audience can:

Help You To Make Your Music Relatable

If you understand who gets your tunes, you can craft songs that hits them right in the feels. It's about creating those "This is my song!" moments for your fans. While you might want to make your music for yourself, then maybe you are your ideal fan and you can offer one insight into what your average fan is into.

Guide Your Promo Strategy

Knowing your audience means you can figure out the best ways to reach them. If your fans are all about TikTok, you know where to focus your energy instead of wasting time on platforms they don't use.

Help To Tailor Live Shows

For a start you can book better gigs. Places where the regular audience is a good match for your typical fans. If you know your audience loves high-energy performances or intimate acoustic sets, you can design your shows to match their vibe. This way, everyone leaves the concert feeling like it was just for them.

Inform Your Merch and Content

Understanding your audience's tastes helps in creating merch they might actually want to buy and content they'll love to engage with. It's about offering something valuable beyond just your music.

Build a Stronger Community

When you know your audience and engage with them based on their interests, you're not just building a fan base; you're creating a community. This leads to loyal fans who'll stick with you through ups and downs.

Inspire Your Artistic Direction

Feedback and insights from your audience can inspire new music, helping you to grow as an artist and explore new territories musically.

Knowing your audience isn't just about selling music; it's about building genuine connections, understanding what your fans love, and delivering it in spades. It's a win-win for everyone involved!

You can read a full article diving into the subject by clicking on the link below:

Know Your Audience