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Why Marketing Your Music Matters


Understanding the 80/20 Rule in Music Success

In the music industry, there's a popular saying that goes, "having a successful song is 20% about the music and 80% about the marketing." At first glance, this might seem a bit surprising. Isn't it all about the music? While the quality of the music is undoubtedly crucial, the role of effective marketing in the success of a song can't be overstated. Let’s break down why this is the case.


The Importance of Music Quality

Firstly, the 20% that pertains to the music is vital. This portion represents the foundation—without a good song, the rest of the effort might go to waste. The music itself needs to be compelling, well-produced, and resonate with listeners. This is where musicians, songwriters, and producers focus their craft to create something that stands out and speaks to the audience. However, even the best song can remain unheard without the right exposure.


Why Marketing Takes The Bigger Slice

Once the song is ready, the next big challenge is getting it heard. That’s where the 80% comes in—marketing your music effectively. Here's why marketing deserves this much attention:


  • Visibility in a Saturated Market: The music industry is incredibly crowded. With thousands of tracks released daily, your song needs to cut through the noise. Effective marketing ensures that your music reaches potential listeners across various platforms—from social media to streaming services.
  • Engagement and Connection: Marketing is not just about visibility but also engagement. Strategies like social media campaigns, email newsletters, and music videos help build a connection with the audience. They provide a platform to share the stories behind your songs and interact with your fans, making your music more relatable and memorable.
  • Monetization Opportunities: Proper marketing strategies also open up various monetization channels. Whether it’s through streaming, downloads, merchandise, live performances, or licensing deals, good marketing ensures you maximize the revenue potential of your music.
  • Longevity and Career Growth: Effective marketing can also pave the way for long-term success. By establishing a strong brand and loyal fanbase, you can enjoy sustained interest in your music, leading to more opportunities and a more extended career in the industry.


Balancing Both

The 80/20 rule in music highlights the necessity of balance between creating great music and investing in marketing it. While it might seem disproportionate, the emphasis on marketing simply reflects the realities of the modern music landscape. Your music deserves to be heard, and investing in marketing is how you make sure it reaches as many ears as possible.


Key Takeaways

For upcoming artists, remember that your journey doesn’t end when you finish a track. The completion of a song marks the beginning of its journey to the listeners. Paying attention to how you market your music is just as crucial as how you make it. Focus on building a strong online presence, engaging with your fans, and staying consistent in your promotional efforts.



While quality music is the cornerstone of any successful song, robust marketing is what takes your music from the studio to the world. Embrace the 80/20 rule as a reminder of the importance of seeing your music career as both an artistic and entrepreneurial venture. Your music may be great, but people only get to decide that once they encounter your music. Marketing is what makes that encounter happen.

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