That's ok nobody on the internet agrees on anything. I don't make products I make songs. Personally I like the freestyle approach using the tools to go somewhere new. The best inspiration for sound comes from new music gear, I genrally avoid vst's, I prefer a good cheap second hand classic unit, that's all too easy. For lyrics I don't have any big message or style, it's usually just a song. One thing I do try to do is make 10 or 12 songs into an artistic piece with common themes, instruments and ideas. I settle on titles later after the lyrics. It doesn't matter how you do it because who t'f' cares about buying new music especially albums. I also feel songwriters that get tied up in writing a genre or style to be the best of that thing like Nickelback just bore me senseless. I like new original stuff, unlike most joe public's now, so it is unsellable. That's fine lol! My choruses like Bowie have been recently just emerging from songs, I don't plan structure eg v ch v ch end, because yes it's boring. Most pop songs start with a chorus and stay there hence the new 2 chord routine as joe public likes simple catchy songs. I like mega complicated works pushing technical and writing abilities, so there.