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Will People Remember You, What You Do, Or What You Say?

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There is a lot of research into how humans process and retain information. It's useful to know for staff and contributors to Songstuff to know when they are creating content like tutorials, but it is also useful to know as an artist (believe it or not). At least it explains why we do things like sing-alongs or encourage people to dance.


Research shows that people retain:


  • 10% of what they READ
  • 20% of what they HEAR
  • 30% of what they SEE
  • 50% of what they SEE and HEAR
  • 65% - 70% of what they READ as a NARRATIVE / STORY
  • 70% of what they SAY and WRITE
  • 90% of what they DO


How does this affect you? Well, it doesn't need to, but there are lessons to be learned. For example, include an image or video in your post if you can and you will increase the chances that your post will be remembered. This is true for blog posts and posts on social media.


People are hard-wired to retain stories. We can use that when we present songs, especially if the song relates to a story! Context has a large bearing on understanding and retention. Going to that little more effort can make a huge difference!





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