Trending Long-Term Radio Listening Habits
Entry posted by john
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Nielsen Soundscan have been examining the changing listening trends within the world of radio. They’ve been looking at the impact of shifting habits and cyclical trends. When trends appearing in the data are combined with Nielsen’s February Portable People Meter (PPM) ratings, Nielsen have been able to assess cycles and changes in the data over a significant period of time.
Nielsen have been comparing eight years of monthly data sets. Essentially, they have been using the same formats and demographics since late 2010, which is when they completed the rollout of PPM, enabling the electronic measurement for radio.
The 8 year trends are useful, but It gets really interesting when you look at the audience share for the top 10 most popular formats for millennials since February 2017, until February 2018. Pop Contemporary Hit Radio (CHR) still remains the top format, but over the last year tune-in to CHR has declined by nearly a full share point. Urban Contemporary and Hot AC and are also down, year-over-year. AC, Alternative and Classic Hits are all significantly up.
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