Such a well-written and informative article detailing what both established and new artists are up against in marketing their music. Worth a read.

"Keeping a frequent presence on various social media platforms is becoming too much for many artists’ mental health, performance, and overall well-being. How did it get to this point?"

https://www.hypebot.com/hypebot/2022/06/why-music-marketing-is-so-exhausting-these-days.html