Important questions, good Colonel.
For me, as to the first, one thing I love to do just for sheer unrealistically sensual self-pleasure of the procedure, is write out a lead sheet by hand. Though it may sound wierdly perverted to many, I get deep satisfaction from the mechanical design process. Trying to make it as practical and pretty as possible. Measuring out bar lengths and note placements. Forcing print to be neat and tidy and legible - unlike normal handwriting indecipherable even to myself. Keeping the route-map clear and simple. Marking intro, el Signo, coda, repeats, with extravagant flourishes able to be sight-read by any passing muso at a couple of paces. Then I stick it in the book with the others. From time to time, courtesy of fine friends in preparation for a session perhaps, they make it into software in that format which makes 'em look like they come from one of the 'Real Book' volumes. Otherwise, I just scan the hand-written chart. Whichever - I end up with a *.pdf file of the song. So if anyone should ever want to do the tune, I can send 'em a copy. And all the time I'm adding to this private masturbatory indulgence called the Lazzerini songbook - a total shameless pleasure - I now have no guilty secrets left to share with scandal-sheets for an undisclosed sum. Planning to self-publish a song-collection in handy fake-book format some time in the future. Once the market happens.
I also register publishing copyright with my local performing rights society. They don't require the lead-sheet for me to do this, of course. I just like to have one handy. All they want to know is the title and who owns it (the title of the title, I guess).
Then it's on to addressing the issues at the next two steps you've got listed.
Those lead-sheets only come in handy for those discerning souls wishing to add the songs to their performance repertoire. Presently, there are four artists with my monicker in their gig-pad. Getting name-checked to a hip listening audience is a literary form of viral marketing for me, I think, while also offering the occasional vanity indulgences of puffed pride. A few CD reviews here and there are beginning to mention our names with approval. I like that. In a couple of months, one of these special artistes is set to sing our songs at a most reputable room on the NY circuit. Hopefully, the material will make some useful impact in distant broader significant reaches of the business and we will be noticed a little more. And also hopefully, other artists/performers will gradually start taking a little bit more notice, at least, than before.
People need to hear the stuff.
The stuff needs to get heard.
It’s difficult to do make those things happen – but once it starts rolling, it should get easier.
Even those who now have a chart have to have been able to have heard the song in order to decide they want to do it before they get to request the music.
So we definitely need a demo as well.
How blown-out should it be ?
I only think I understand what you mean by ‘blown-out’ – but I’m not really certain for sure.
I need a demo to be pretty basic and simple and as good as we can make it. I want the song to stand and communicate. I want the setting to allow play-room for arrangers’ and producers’ imaginations. I want the session performances to be convincing and authentic without being overly professionally intimidating. I want the auditioning listener to be able to believe they can own the material. I have only just started to get the hang of doing this psychological-comfort bollocks and pulling off practical production logistics. But that’s our rough thinking and rationale right now.
Our songs all have targets in mind throughout conception and design. Yet even on the odd occasions where I have been able to stick the demo right directly into the sweaty hands of one of the intended recipients, I have been disappointed by the inability to actually ensure they are gonna sit down purposefully ready and willing to properly listen and study the stuff even after they’ve looked me in the eye with a soft and sincere ‘thanks very much’ while pocketing the demo somewhere and probably forgetting about it immediately.
Getting it to the right people, getting it heard, getting them to listen seems for me, at my own patient snail slow pace, to be dependent upon graceful persistence and the schmoozy building and development of professional relationships. We are starting to make head-way in this. And, as I have already said, I believe it should get easier once a reputation for a certain style of pro-quality starts rolling along and accumulating more believers with coin at each turn.
Needless to say, I have the keys to no city, and I am only such a complete farkin expert in the first place because I am a solid student of failure from a career of direct experience – my measurable income from these most valiant efforts stands at less than fifty bucks so far and, if full accounting for associated expenses are reckoned, they inhabit the wild far reaches of extreme negative quantity.
I could always get a proper job.
Have two of them already.
And if Steve can believe in faeries then we still have a chance at a decent earner one day.
At the moment though, as far as making a living, I have no illusions.
Things could change.
Any minute.
I believe.
Curious.
Right now, I'm working on a latte.