I joined Bandcamp, a good idea?

[ALONE Mikael Julin]

I hope you`ll like it.

https://aloneinsweden.bandcamp.com/releases

[john]

Handy for selling stuff through if you don’t have your own shop. Like any OMD just don’t make it your main site. OMDs too often close or get new owners or investors that pull the rug out from under indie artists. Useful as a quick or interim solution and certainly bandcamp offers the best deal going. It has a lot of useful features, but some useful things it doesn’t have or there are limitations (like a proper email autoresponder).

[ALONE Mikael Julin]

Thanks.

It seems hard to reach out to listeners, there is so many artists.

 

Mikael.

[john]

8 hours ago, ALONE Mikael Julin said:

Thanks.

It seems hard to reach out to listeners, there is so many artists.

 

Mikael.

 

And that one post sums up the problem with OMDs. Soundcloud, Reverbnation, Badcamp etc, it is all artists patting each other on the back. They forget their purpose is not to build numbers it is to build fans. They build people who are not fans with poor engagement, peope who never even listen to their music... that serves no purpose other than to waste precious time. Sure they might pick up a very small percentage of fans, but why not fish where the fans swim?

 

Use Bandcamp as a sales platform, not a place to find fans. Bandcamp has its strengths and uses, that is not one of them. Personally, long term, although it takes more effort it gets better results to do direct sales, run your own mailing list, get your own release codes by registering with your PRO etc. It just takes time and growing of knowledge to do that.

 

In the short term, it is far better to recruit fans, get email addresses, focus on developing the relationship with fans, much like any other friendship. ie it is not about one sale, it is about so much more.

 

Many bands use twitter but they get poor results because they do the same thing they do on OMDs. They interact with and gravitate towards other artists because that feels easy. They need some decent tactics and strategies to find and grow fans. Fans. not simlple followers. So for example, I see some twitter artists getting sucked in to growing their followers using bots. They then wonder why they get very poor interaction.

 

Facebook is good for finding fans using aid advertising (which can be free in net cost if you have music for sale).

 

Bang for buck and effort, YouTube is the best. Yet again a few tactics and strategies are needed, but it is effective. You need some patience though and you need to be consistent.

 

I also see a load of people trying something in isolation like "I tried Twitter". The trouble is they really need to be used in combination with other things, like other social networks, blogs etc. The true power comes from cross pollenating their audiences across platforms while appreciating each platform is also a new, distinct pool to fish in.

 

Artist also need to collaborate on finding fans, marketing and promotion. They need to use automation for the right tasks. Its a long to-do list but it is achievable.

[ALONE Mikael Julin]

Thanks again for the answer, always something new to learn 😉

 

[john]

4 hours ago, ALONE Mikael Julin said:

Thanks again for the answer, always something new to learn 😉

 

 

Always!

[ImKeN]

On 9/7/2019 at 4:57 PM, ALONE Mikael Julin said:

I hope you`ll like it.

https://aloneinsweden.bandcamp.com/releases

 

That sounded pretty funny! Good energy, too!

[ALONE Mikael Julin]

2 hours ago, ImKeN said:

 

That sounded pretty funny! Good energy, too!

Funny in good way I hope 😉