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Do you 'care' at all about 'marketing' your music?


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While the pre-production for my upcoming EP/album is in progress, I have also been preparing a lot of assets for the upcoming music releases - an updated EPK, a well thoughtout and designed brandkit with logos, colours and fonts to use etc. It's a lot of work! Work that I personally believe helps me in my music career and help me take the next leap with the next release. But I know many musicians who do not care about these sorta things. I mean, I understand if you do music part-time or as a hobby. But are there any professional musicians here who believe that marketing your music is an irrelevant effort?

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  • 2 weeks later...

There’s an axiom in the music industry - A successful song is 80% music marketing and 20% music.

 

That’s broadly how the industry feels about it. Then there’s the large pool of independent unknowns who believe that their music should be enough. I wonder how that is working out?

 

There’s another large contingent who believe music should be free (largely because they don’t think people would buy their own music, and they are already giving that away for free and still have a teeny tiny audience!).

 

I think a better ethos is to give your music the marketing you think it deserves.

 

If you can’t give your music away for free, something is wrong. Often, it has absolutely nothing to do with the music itself, and that is a great pity.

 

Cheers

 

John

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  • Editors
On 4/28/2024 at 5:12 AM, john said:

 

I think a better ethos is to give your music the marketing you think it deserves.

 

I've understood this more and more every single time I've released something - the value of a good marketing plan. It was not about trying to mislead my audience into thinking it's more bigger or better than what it actually is. Instead, I've come to see marketing as my effort to make sure the music I make reaches those people who will enjoy it, understand it, relate to it. 

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4 hours ago, Mahesh said:

 

I've understood this more and more every single time I've released something - the value of a good marketing plan. It was not about trying to mislead my audience into thinking it's more bigger or better than what it actually is. Instead, I've come to see marketing as my effort to make sure the music I make reaches those people who will enjoy it, understand it, relate to it. 

 

Exactly. It is a mindset thing. Our mindset is created by misinformation and misunderstandings that are often never corrected and they don’t set us on the right path. This is the same for most independent artists and it is the cause of the biggest problems.

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