Been trying to work a lot more guitar into my tracks recently because I've been thinking about exactly this topic.
It's difficult because as a songwriter I want to write music that I feel other people will appreciate and at the moment that sound is a pop/hip-hop hybrid. It was original at one point and I think still has a lot to offer the industry and hopefully an injection of guitar led rock/pop will push it into a new dimension.
I used to listen to a lot of Jellyfish and Badfinger and I loved that stuff, Jeff Beck's even played my guitar. So i'm very much a guitar junkie but I've begun to appreciate what's been happening in the last ten years in Pop music and I think my music might show both of those aspects.
https://soundcloud.com/alex-t-a-treharne/