Gents...
Other than "YouTube", I'm not familiar with any of the European music industry players mentioned in the article. However, I consider the pitched and contentious battle over the revenue to be gleaned from artistic productions of any kind to be a depressingly familiar and tiresome capitalistic conundrum, and largely a catfight between equally greedy entities.
Contrary to popular opinion that says the music industry scours the planet tirelessly looking for the next, fresh, young talents, I believe that the cost of managing such a gargantuan search party is actually prohibitive and way too time-consuming for greedy execs. I believe the music industry barons make musical hits out of creating a scarcity of product, not unlike the diamond industry. In other words, if the marketing forces that promote "new talent" focus more or less exclusively on only a few artists that they can mould, make-over and manage in a cost-efficient way, then only those few artists will ever truly have a chance of becoming "hit-making" performers. That's the reason for all the hyperbole that's generated for the few superstars who rake in such massive profits for the labels. If you repeat something often enough, people will believe it. So-and-so is a "musical genius", another so-and-so is "authentic, the Real McCoy", and yet another so-and-so is "redefining the genre", “stretching the boundaries”, a “real crowd-pleaser”, and so on, and on, and on... They tell us who and what we should listen to, and because we so often attribute success and quality of product to an association with a famous, well-known producer of that product (the larger, most visible music labels, in this case), we believe and buy accordingly.
I regularly purchase downloaded music from new artists whom I find exciting off of music sites all over the Internet, like CD Baby and others. I think people will pay what they believe the music they listen to is worth, without help from anonymous "taste-makers", critics, and whoever else sets themselves up to be the so-called experts. The optimal medium and the great leveling ground for the distribution of musical works at this time in history is the Internet. Just as musicians of old roamed the land "playing for their supper", we also have the same opportunity to profit from our creations; only the landscape has changed from dirt to cyberspace.
All we have to do is come down off of our unrealistic expectations of overnight success and multi-million dollar contracts, work on our craft, bypass the giant, monopolistic record companies and calmly push our little boats into the great and diverse musical streams of the Internet. We’ll find our audience without all this…this other stuff. And if we happen to find out that we can’t support ourselves that way, then it’s time re-assess our career options, you know? Take up brick-laying, or veterinary medicine, or making kites for kids…
bluage