I'm Nico Lash - Gimme 4 minutes & I'll talk to your heart!

[Nico Lash Official]

Hello Musicians and Fans!! My name is Nikos I am from Greece and I play music just like you! I am mainly a vocalist but I also play the guitar, the drums and the bass! I've been composing for the past 15 years so there is quite a lot of stuff waiting to be finished.  I am into 80's and 90's hard rock / melodic rock / AOR as well as Jazz and a bit o' metal music! My first song has been officially released just 3 months ago and hopefully I will have another one released within 2020. I am here to share my love for music and my creations with all of you! I am open to any collaborations or projects. Let's rock!

*Hopefully I am not breaking any rules by posting this song here. If I do, please notify me. Thank you in advance!

HERE IS THE OFFICIAL VIDEO OF MY 1ST SONG ! Recorded and Mixed by the amazing Bob Katsions (Firewind, Outloud)

 

"A song about loving the wrong person. A song about leaving to save yourself"

 

 

[Peggy]

Hi Nikos,

 

Welcome to Songstuff. No rules broken. Your song is lovely.  What was your release strategy?  Were you happy with the results?  Will you make any changes to your strategy before your next release? 

 

I subscribed to your YouTube channel

 

Peggy

 

[Nico Lash Official]

Hello Peggy,

Thank you 4 your support! I am currently promoting my video via the Google ads video campaign since my actual job is Digital Marketeer | Web Designer | SEO Specialist. The results are as expected so far regarding the views at least. Subscribing and getting recognition is a hard thing because I wouldn't want to pressure anyone into subscribing to a channel they might not really be interested in. I will keep promoting for at least a year and then I will review the results to decide which marketing strategy I will use on my next song.

Thank you for your subscription. I really love it when people actually like the song as much as to subscribe.

 

Nico

[John W Selleck]

Hi Nico,

Welcome, and enjoy your time here. Look, listen read, comment, and share. that helps us all.

[john]

1 hour ago, Nico Lash Official said:

Hello Peggy,

Thank you 4 your support! I am currently promoting my video via the Google ads video campaign since my actual job is Digital Marketeer | Web Designer | SEO Specialist. The results are as expected so far regarding the views at least. Subscribing and getting recognition is a hard thing because I wouldn't want to pressure anyone into subscribing to a channel they might not really be interested in. I will keep promoting for at least a year and then I will review the results to decide which marketing strategy I will use on my next song.

Thank you for your subscription. I really love it when people actually like the song as much as to subscribe.

 

Nico

A year on one song? It’s a long time gathering data to make a decision about your next song strategy. Why so long?

 

Also, why did you select Google Ads as your ad platform?

 

If you  are feeling uncomfortable asking for subscribers, I don’t think there is any harm in saying something like “If you like what you hear, please consider subscribing to our channel”. Encouraging people towards subscribing to a mailing list is another option, but you know that. Point is that there is a big difference between gentle encouragement and pressuring.

[Nico Lash Official]

3 hours ago, John W Selleck said:

Hi Nico,

Welcome, and enjoy your time here. Look, listen read, comment, and share. that helps us all.

Hello John!! Thank you very much!! Will do!

[Nico Lash Official]

2 hours ago, john said:

A year on one song? It’s a long time gathering data to make a decision about your next song strategy. Why so long?

 

Also, why did you select Google Ads as your ad platform?

 

If you  are feeling uncomfortable asking for subscribers, I don’t think there is any harm in saying something like “If you like what you hear, please consider subscribing to our channel”. Encouraging people towards subscribing to a mailing list is another option, but you know that. Point is that there is a big difference between gentle encouragement and pressuring.

That's the initial plan... Maybe it will take less than a year... Depends on my mood..   I am using the google ads because as I mentioned earlier it is my actual job and I now how to do it effectively... Regarding subs, well I only wish to have people that are really interested in my music... Not people that I would ask it as a favor from...

[Mahesh]

7 hours ago, Nico Lash Official said:

That's the initial plan... Maybe it will take less than a year... Depends on my mood..   I am using the google ads because as I mentioned earlier it is my actual job and I now how to do it effectively... Regarding subs, well I only wish to have people that are really interested in my music... Not people that I would ask it as a favor from...

 

 

Welcome aboard Nico! Nice to have you onboard. The voice on that track is just lovely! Cheers to that.

 

You're right about getting the right kind of attention for your music instead of pulling favors. At the same time, you've got to realize that there are multiple audiences who are interacting with your work. Some would be very interested, some a little and some that are still not sure. It is important for your efforts to motivate and cater to all these kinds of audiences while paving way for new ones. And the gentle motivation that @john mentioned earlier definitely helps in that regard.

 

[Nico Lash Official]

10 hours ago, Mahesh said:

 

 

Welcome aboard Nico! Nice to have you onboard. The voice on that track is just lovely! Cheers to that.

 

You're right about getting the right kind of attention for your music instead of pulling favors. At the same time, you've got to realize that there are multiple audiences who are interacting with your work. Some would be very interested, some a little and some that are still not sure. It is important for your efforts to motivate and cater to all these kinds of audiences while paving way for new ones. And the gentle motivation that @john mentioned earlier definitely helps in that regard.

 

I appreciate all those suggestions Mahesh!! Thank you for taking the time to listen to my song and the kind advice!

[john]

21 hours ago, Nico Lash Official said:

That's the initial plan... Maybe it will take less than a year... Depends on my mood..   I am using the google ads because as I mentioned earlier it is my actual job and I now how to do it effectively... Regarding subs, well I only wish to have people that are really interested in my music... Not people that I would ask it as a favor from...

So you do Google Ads at work, rather than say Facebook Ads and you decided on them because of direct experience of those ads, not because they are the best performing ad formats? I ask because I would have chosen Facebook Ads over Google Ads for a number of reasons, I just wondered about what tipped the balance towards Google.

 

In the text I used, no favour was asked or implied. It starts “If you like what you hear...”. “Please” is simply being polite, though you could use another word so that it feels less like a request. My point is not to use my exact words, more that with a bit of creativity you could increase your followers and therefor your ROI without being pushy.

 

That aside, few people instantly love a song. On average people have to hear a song 3 times for it to really work its magic, so you aren’t being very fair to yourself. Maybe if you are using retargeting , but it’s pretty expensive if you aren’t even using a CTA.

 

As a marketer (as opposed to a media buyer) you will know the value of a Call To Action. They don’t need to be cheesy, false, or even salesy. The important point is to let people know what you want them to do if they like your song, not force or cajole them into doing something they definitely don’t want to do. You absolutely want genuine fans, otherwise they trash your engagement stats, and in the case of a mailing list, add to your cost for zero benefit to you. You definitely only want genuine fans on your list.

 

For a long time I avoided anything remotely salesy, because I disliked the idea of pressuring anyone. I still do. But I came to appreciate that there is a big difference in informing them of their options and pressuring them. If they hear your song and happen to be of that very very small percentage that instantly latch onto a track, how do they know how best to support you? They may be busy, distracted by their environment or under time pressure etc. A clear understanding of how best to follow you is a good thing for you to give.