Fair enough. You are paying someone a commission without a flat fee. What I said above was pretty well that the PR companies / Publicists who provide that same service to musicians, promoting their music and developing their brand, work primarily on a flat fee basis. You can of course find individuals who will do PR work on a commission basis, but it’s not that straightforward because you need to agree exactly what they get a percentage of and they may well want to see evidence of how their percentage has been determined. Even when done carefully it can easily spark arguments and distrust. The trouble I find is not in getting people for such things, but keeping them, and maintaining a good relationship with them. Commission-only sounds great, but it doesn’t easily breed contentment or stable relationships.
Still, it is possible. Good luck with it!
I don’t know where you get “pay to play” from my posts Joel. It exists, but it was not something I was suggesting or advocating. Anywhere. Any time. Perhaps you misunderstood what I was saying about playing by the rules and sometimes you have to pay a flat fee for services or you simply don’t get access to the service? I was simply saying some aspects of the music biz run happily on commission or royalty, quite happily while others are traditionally based on flat fees. Some work on a mix of the two, and the combination is often determined by who you are as the artist, where you are in your career, and your prospects for making money. Modern music producers, for example, want flat fees if you are an unknown with no track record or you have a poor track record. If you have a big budget and a large pending campaign, a commission is more tempting and meaningful. Event Promoters often get a mix of flat fee and a net commission on ticket sales, but the venue pays them, not you.
A street team or online street team is a bit different, and may be more of what you are looking for. They do a variety of promotion tasks and can be a great asset. They are often either fans or interns (people trying to get into the music biz working for free, commission or reward/prizes). I find that Street Teams work best with set, short term goals and rewards. An element of competition is also useful.
For example: a basic commission based on tickets sold, plus... if they were selling tickets/merch directly or they had a tracking code for links that could be used to determine where sales came from, you can offer a reward to the person whose efforts lead to the most sales. Or as a blanket, “If we reach X sales, you all get Y as a reward”
The rest of the what you are talking about is interesting but a very different topic from web marketing and promotion.
To me, this is all blue collar, meat and potatoes, making a living stuff, practicalities and reality... nothing to do with fame. How big business works can be interesting where it teaches us lessons, but beyond that it’s often a distraction. Making money on the “web thing” isn’t a collar thing, it’s an age thing. Kids do it like breathing. Old timers feel excluded. Another interesting but different debate!
Growing your fanbase is just being an artist, with a plan. One foot in front of the other. Something being new, or new to you is about not knowing and it is a challenge for learning... that’s it.
Commission only hiring is very possible but it can be making a rod for your own back if you are not careful. It is not uncommon in sales though it is not always the best fit when all is considered. So much depends on situation, aims and the people involved
One option not yet mentioned, collaboration (formal or informal) for marketing and promotion. Most of us have skills or assets to trade. Also, not without it’s problems, but it can be an important part of any artist’s strategy.
I think we can all agree to leave the dodgy deals, sharp trading and lies to the sharks. Understanding them is about avoiding them, not emulating them.