Good question.
I am not brand loyal.
Yesterday my son turned up with a guitar that was given to him. He wants to start learning now at 35 years of age. He has never heard of Gibson.
He has heard of Fender, possibly because I played one for so long. This included his childhood.
So the public are likely to be very unaware of stuff we take for granted. Brands and models included.
I want it to be understood that I dont play to musicians. I usually have no idea who anyone is in an audience. They may be musicians. I dont kow, I dont care.
After pretty much exclusively gigging a Japanese guitar for 20 years, I now use one of 6 that I've collected over the last 3 years.
3 of them are American.
2 of them are Korean.
1 is Chinese.
So the USA ones are expensive (to me anyway) and the others are cheap. I've upgraded hardware on two of the cheapies. They are now all equal in my estimation. At different times I may favour one over the others. Presently I have been using the Squier Esprit (Korean) for the last 18 days or so. I'm trying out a new brand of strings on it together with a new pick that I designed & made.
In some ways I prefer to use a cheap guitar at gigs because when I use the Les Paul, guitarists come and speak to me about it. So maybe I'm unsociable, but its nearly always after a gig when I'm tying to pack away gear and they are drunk.
For most of my playing career I have been very ignorant of guitars. I knew how to play them, but I knew next to nothing about them at all.
I now know a fair amount about brands, models and history. This has not made me a better guitarist. It has made me buy more guitars.