LayneGreene

Seagull's are awesome guitars, some of the Norman guitars are really lovely too. Godin and all of the brands they produce/distribute are probably some of my favourite guitars.

Good call Tom! Hope you like yours as much as I like mine!

I don't necessarily think it's a bad thing to reevaluate those places though. with the rise of new media we're seeing definite changes in traditional media, I don't think this makes traditional media any more or less relevant than it was before, but I think it very much changes the scope of expected gains through solely relying on it.

been messing around with a pair of Audio Technica at4041's at work the last week or so... They sound really fantastic. we've been blending them on acoustic guitars with the performers pickups, works really well for our room.

Thanks guys!

I know a few guys who do this because it makes them more comfortable playing the songs. It also gives them a little break, if you know you get nervous when performing sometimes it's good to take a second to get back in the moment.

Thanks John! It's useful for me to really think these things out by writing them down, figured someone else might benefit from my musings!

oh no! I love it here! Got a good chuckle out of me though David.

Thanks John! This is what I was looking for. I've been reading a lot about new VS old, and it's kind of concerning that it's being approached this way. Lots of people are saying that traditional media is going the way of the dinosaur, especially when aimed at a younger target market. But we see constantly that this isn't the case.

Hey guys, I just posted a new thread asking about peoples opinions on traditional vs. new media for music marketing. As I started by saying over there, I've been working on a marketing plan for an album set to be recorded in a years time. Like any new and exciting project it's been running circles through my mind and it seems to be all I can think about lately. While working on my overall business plan I got to thinking more about the importance of having a plan and in what ways a plan can improve implementation of our strategies and ideas. In this entry I'm going to talk through how I go about working on plans. Planning the Plan. I'm entering my last year of university in the coming fall, 2 of my 3 completed years have been spent as a BBA student and in that time I've worked on a lot of different types of plans. The thing I've consistently noticed when starting these plans is that they are never perfect in their first draft. Probably similar to when many of us are writing songs, we're constantly revising parts and changing the wording. After a semester spent writing draft after draft of plans I decided to make it easy on myself and start planning for the plan. This step is fairly easy and can save you a lot of time, all you need to do is grab a piece of scrap paper and write down key points. Write out important pieces of information that you want your plan to contain. These little scraps can be specific things like "November 15, I want to play my songs at " or more general concepts that are important but that you haven't given much thought to yet. These would be things like "work out promotion plan"or "Distribution Strategy" at this point, hopefully you'll have an idea of how you want to go about these things, but it's ok to not have specifics. Just make sure to keep the notes somewhat organized and relevant to what your goals are. For some peoples purposes this may be as far as you need to go, a more detailed plan could just be a waste of time and energy. Research It is not impossible to make a plan without this step, but I personally feel that this can really separate a good plan from a bad one. If you're making a marketing plan at this step you'll probably want to find some statistics on your target market and try to figure out how likely they are to purchase your product. Also, make sure that your target market makes sense, always target people who have the ability, willingness, and authority to buy your product. Study trends in the industry, see how others have done what you're trying to do. Look at success stories and failures and try to see what the differences are and how they handled them. You need to do a StrengthsWeaknessesOpportunitiesThreats (SWOT) analysis of yourself as a business venture and be brutally honest. This will help guide you and show you potential ways to find a niche market. This step is a huge part of the plan, and as far as I'm concerned probably involves the most work. However this can really make your plan shine, this will take your plan from being an opinion Draft the plan This is where the bulk of the writing is done. Here you will try to combine your ideas from the planning phase with what you've learned from the research phase. If theres any issues between your research and your plans, try your best to make everything work out and make as much sense as possible. A plan is only coherent if it's grounded in reality. Revise the plan This should be the last step. Go over everything with a fine toothed comb, make sure that if you're using numbers or statistics for things that they are constant throughout, make sure theres no contradictions or half formed ideas. This method has worked out really well for me, it might not work out so well for you. Thanks for reading. Layne

I've been thinking a lot recently about traditional media vs. new media as platforms for marketing music. I'm working on a Marketing plan for an album set to be recorded this time next year.. Just wondering what everyone here thoughts are on the topic. In what ways have you all used traditional media since the rise of new media (traditional media being things like newspapers, TV ads, posters, etc. and New Media being things more based in e-Marketing like facebook, blogs, site ads, etc). Just looking for some discussion on how to apply different marketing techniques to the music industry I guess? Even the painfully obvious ones, any discussion is good discussion right?

I was thinking a bunch of points on some dumb facebook app or something

I think David wins!

"threw stones at the stars and the whole sky fell" - Gregory Alan Isakov "The Stable Song"

Thanks! woot! You're a champ Mike! Thanks muchly!

Another vid from the same session for anyone who's interested https://www.youtube.com/watch?v=MIf5d4xFews

Well said Rory!

Thanks! It was a blast to film!

The guy who does all the electric work for me is a brilliant player. very humbling for me to get to play with him all the time. Glad you liked it!

I think album art is super important. I've gone home and looked up bands solely because an album cover really caught my eye at the cd store.

Oh no. Abandon thread..

I'm hoping it'll be more civil here than on gearslutz and I'm hoping we can keep brand loyalty out of it and just talk about what we like. Gulp.

Hey all, just wondering what kinds of mics everyone's using, what you're using them for, and if you might have any unconventional tips or tricks up your sleeves. I'm using a Rode NT1-A for vocals and acoustic guitars, as well as a few mics from the venue I work at on the odd occasion they let me in to do some demos.. I really like the Apex 215 ribbon we have in the mic closet at the venue, sounds great on guitars and whatnot.

John Patitucci's solo in "My Funny Valentine" from Wolfgang Muthspiel's "The Promise" album. It's probably one of the most melodic solos I've ever heard.

Theory isn't a set of rules telling you what you can and can't play though! Once you get into it enough it's more of a language used to convey ideas.. There's theoretical ways to explain pretty much any lick, and there's lots of different types of theory..