Jump to content

Your Ad Could Be Here

john

Editors
 View Profile  See their activity

  • Posts

    16,716

  • Joined

  • Last visited

  • Days Won

    656

 Content Type 

Blog Entries posted by john

  1. john
    Social media has revolutionized how independent artists interact with their audiences and promote their music. In the modern digital landscape, platforms such as Facebook, Instagram, Twitter, and YouTube have emerged as essential tools for musicians to display their talents, engage with fans, and increase their visibility. This shift has not only opened doors for artists who may have struggled to gain recognition through traditional means, but it has also redefined the entire music industry by giving independent creators direct access to their listeners.
     
    In this article, we will explore the dynamic relationship between independent artists and social media, diving deep into the advantages these platforms offer. From building a dedicated fan base to reaching global audiences without the need for a major label, social media has democratized the music industry in ways that were unimaginable just a few decades ago.
     
    For independent musicians, social media is more than just a promotional tool; it's a lifeline. Artists can now engage in real-time conversations with their fans, receive instant feedback on their work, and create content that resonates on a personal level. The ability to share behind-the-scenes glimpses, live performances, and even raw, unfiltered moments of the creative process allows fans to connect with artists on a deeper level, fostering a sense of loyalty and community.
     
    Moreover, social media platforms provide invaluable data and insights, enabling artists to understand their audience better, tailor their content, and refine their strategies. Through targeted advertising and strategic collaborations with influencers, independent artists can amplify their reach and discover new opportunities for growth.
     
    Success stories abound of artists who have harnessed the power of social media to propel their careers. From viral sensations to grassroots campaigns that build momentum over time, these platforms have become a launching pad for many musicians who have broken through the noise of the digital world and made a significant impact. By examining these stories, we can gain a better understanding of the strategies that work and how independent artists can continue to thrive in this ever-evolving digital landscape.
     
    Whether you're an emerging artist looking to build your brand or an established musician aiming to maintain relevance, this exploration of social media's role in the music industry will offer valuable insights and actionable tips. 
     
    We've posted the new article in the music business articles part of our music library. You can find the article by following the link below:
     
    Independent Artists And Social Media
     
    Enjoy!
  2. john
    Modern social media is not ideal for many uses. This is especially true for bands and artists. From individual posts being missed and content you are interested in being buried beneath a pile of posts that you are not interested in, through a lack of people with suitable knowledge and skills, to not being able to find a vital piece of information posted 2 weeks ago and the lack of moderation making communicating frustrating, there's a long list of the shortcomings of modern social media.
     
    Fear not! Music forums to your rescue!
     
    Here is a list of 20 reasons why music forums are better for songwriters, bands, and producers to connect with each other than using social media.
     
    Focused Community: Music forums are designed specifically for musicians, songwriters, and producers, which means that you'll be connecting with a community that is passionate about music and has a deep understanding of the craft. Niche Conversations: Music forums allow you to have focused conversations about specific topics related to music production, songwriting, and performance that may not be as easy to find on social media. Sharing Music: Forums offer an easy way to share your music with others who are interested in the same style or genre. You can post links to your music, receive feedback, and connect with other musicians. Anonymity: If you're not comfortable sharing personal details on social media, forums allow you to remain anonymous while still being able to connect with others. Professionalism: Music forums attract a more professional and serious crowd. You'll be interacting with people who are committed to their craft and are serious about creating quality music. More Focused Interaction: Social media can be overwhelming with the sheer amount of information, ads, and posts, forums are more focused and allow you to hone in on the discussions that matter to you. Longevity: Threads and discussions on forums can stay active for years, which means that you can join in on discussions that are still relevant and continue to learn and engage with others. Better Organization: Most forums are organized by topics, which means that you can easily find discussions that are relevant to you and not have to wade through a bunch of unrelated posts. Learning Opportunities: Music forums offer a wealth of knowledge and learning opportunities for aspiring musicians. You can learn about new techniques, discover new software, and ask questions to experienced musicians. Constructive Criticism: Forums offer a space for musicians to give and receive constructive criticism on their work, which can help improve their craft. Support: Forums offer a supportive environment where musicians can connect with others who understand the struggles and challenges of the industry and offer emotional support. Networking: Music forums allow you to connect with other musicians, producers, and industry professionals, which can lead to opportunities to collaborate or work together. Sense of Community: Forums create a sense of community among musicians, which can be difficult to find on social media where there are often too many distractions. No Distractions: Music forums are designed specifically for discussing music-related topics, which means that there are no distractions or irrelevant posts to sift through. No/Few Ads: Forums are generally ad-free, which means that you won't have to deal with annoying ads popping up while you're trying to engage with others. Less Trolls: Because music forums have a more focused and serious community, there are typically fewer trolls and people looking to cause trouble. More Privacy: Music forums typically require registration, which means that your discussions and personal information are more private and less likely to be seen by strangers. More Depth: Because music forums are designed for more in-depth discussions, you can expect to find more detailed and informative discussions than you would on social media. More Time for Replies: Music forums offer a slower pace of discussion than social media which can allow users more time to formulate thoughtful replies and engage in more meaningful discussion. Better Searchability: Forums often have better search functionality than social media, which can help you find specific discussions or topics that you're interested in more easily.
  3. john
    A new feature on our YouTube channel, 60 second interview. This time with our very own Mahesh!
     
    After a brief intro the artist has 60 seconds to interview themselves, choosing from a collection of pre-set questions. Once the timer beeps, that’s it… as Mahesh finds out the hard way!
     
     
     
    Watch the vid, leave a comment, like it (if you like it) and well anything you can think to raise the profile of Mahesh, Songstuff and this new feature.
  4. john
    Building a deeper connection with your audience is essential for long-term success in the music industry. It’s not just about being seen but also about forming and building a relationship with your listeners that goes beyond the music itself. It’s a connection whose importance can’t be overstated. Investing time in building your connection is time well spent.
     
    To help you with your efforts in building a connection with your fans, here are some strategic and tactical ways to enhance engagement and connection:
     
    1. Interactive Social Media Use
       - Live Sessions: Host regular live streams on platforms like Instagram, Facebook, or Twitch where you interact directly with fans, play music, or discuss your creative process.
       - Q&A Sessions: Encourage fans to ask questions about your music, life, or interests, which you can answer in live sessions or through posts.
       - Fan Polls and Surveys: Use polls and surveys to let fans vote on things like your next single, merchandise designs, or concert locations.
    2. Storytelling Through Content
       - Behind-the-Scenes Content: Share videos or photos from your recording sessions, songwriting processes, or tour life. This gives fans a glimpse into your world and the work that goes into making music.
       - Personal Stories: Share personal anecdotes or stories related to your songs. This can deepen listeners' connections to your music by making it more relatable.
       - Documentaries or Mini-Series: Consider producing a short documentary or a mini-series about a significant project or tour. This longer form content can engage audiences at a deeper level.
    3. Fan-Centric Events
       - Meet and Greets: Organize meet and greet events as part of your concerts or independently. These can be in-person or virtual, giving fans a chance to interact with you directly.
       - Exclusive Listening Parties: Host listening parties for new releases, either in person or online. You can make these events exclusive to your newsletter subscribers or social media followers.
    4. Utilizing Fan-Generated Content
       - Cover Contests: Encourage fans to submit their covers of your songs and feature them on your social media channels. This not only engages fans but also spreads your music organically.
       - Fan Art Features: Show appreciation for fan art by sharing it on your platforms and possibly even offering prizes or recognition for exceptional work.
    5. Regular Communication
       - Newsletters: Keep your fans updated with a regular newsletter that includes updates, exclusive content, and personal notes.
       - Personalized Messages: Use tools like Cameo or directly on social media to send personalized shout-outs or messages to fans during special occasions (like birthdays).
    6. Exclusive Merchandise and Offers
       - Limited Edition Releases: Offer limited edition merchandise that can be connected to specific albums, singles, or events. Fans love exclusive or collectible items.
       - Fan Membership Clubs: Create a membership club offering exclusive content, discounts on merchandise, early ticket access, and more.
    7. Engaging Through Multimedia
       - Podcasts: Start a podcast where you discuss topics related to your music, industry insights, or other interests. This can also be a platform to feature other artists and collaborators.
       - Music Videos with Fan Participation: Invite fans to participate in your music videos, either through dance submissions, storytelling, or as extras on set.
     
    These strategies and tactics will not only help you to keep your existing audience engaged but they will also help to attract new listeners by showcasing your commitment to your fan community. Engaging with your audience in these meaningful ways can turn casual listeners into loyal fans.
     
    Good luck with growing engagement and connection with your fanbase and remember to enjoy the process. That genuine enjoyment will come through in your activity.
  5. john
    Understanding the 80/20 Rule in Music Success
    In the music industry, there's a popular saying that goes, "having a successful song is 20% about the music and 80% about the marketing." At first glance, this might seem a bit surprising. Isn't it all about the music? While the quality of the music is undoubtedly crucial, the role of effective marketing in the success of a song can't be overstated. Let’s break down why this is the case.
     
    The Importance of Music Quality
    Firstly, the 20% that pertains to the music is vital. This portion represents the foundation—without a good song, the rest of the effort might go to waste. The music itself needs to be compelling, well-produced, and resonate with listeners. This is where musicians, songwriters, and producers focus their craft to create something that stands out and speaks to the audience. However, even the best song can remain unheard without the right exposure.
     
    Why Marketing Takes The Bigger Slice
    Once the song is ready, the next big challenge is getting it heard. That’s where the 80% comes in—marketing your music effectively. Here's why marketing deserves this much attention:
     
    Visibility in a Saturated Market: The music industry is incredibly crowded. With thousands of tracks released daily, your song needs to cut through the noise. Effective marketing ensures that your music reaches potential listeners across various platforms—from social media to streaming services. Engagement and Connection: Marketing is not just about visibility but also engagement. Strategies like social media campaigns, email newsletters, and music videos help build a connection with the audience. They provide a platform to share the stories behind your songs and interact with your fans, making your music more relatable and memorable. Monetization Opportunities: Proper marketing strategies also open up various monetization channels. Whether it’s through streaming, downloads, merchandise, live performances, or licensing deals, good marketing ensures you maximize the revenue potential of your music. Longevity and Career Growth: Effective marketing can also pave the way for long-term success. By establishing a strong brand and loyal fanbase, you can enjoy sustained interest in your music, leading to more opportunities and a more extended career in the industry.  
    Balancing Both
    The 80/20 rule in music highlights the necessity of balance between creating great music and investing in marketing it. While it might seem disproportionate, the emphasis on marketing simply reflects the realities of the modern music landscape. Your music deserves to be heard, and investing in marketing is how you make sure it reaches as many ears as possible.
     
    Key Takeaways
    For upcoming artists, remember that your journey doesn’t end when you finish a track. The completion of a song marks the beginning of its journey to the listeners. Paying attention to how you market your music is just as crucial as how you make it. Focus on building a strong online presence, engaging with your fans, and staying consistent in your promotional efforts.
     
    Conclusion
    While quality music is the cornerstone of any successful song, robust marketing is what takes your music from the studio to the world. Embrace the 80/20 rule as a reminder of the importance of seeing your music career as both an artistic and entrepreneurial venture. Your music may be great, but people only get to decide that once they encounter your music. Marketing is what makes that encounter happen.
  6. john
    I had a great meeting with my A&R dude from Red Circle 7 (thanks @Mahesh! Lol) to discuss a release plan for my music for the rest of 2024. It’s nice to finally have my own music back on the agenda for release!
     
    I currently have around 34 songs written, ready to be recorded. These will go out as 2 stand alone singles, a 5 song EP with 1-2 singles, then an album with 10-12 songs with 3-4 singles. As we roll forward I’ll work out if I want to change that and also revisit scheduling the rest. That will see me doing 5 - 7 single releases an EP release and an album release. At this stage I am hoping to have a video for each single, though at least half will be lyric videos. That’s over something like a 20 - 42 week period I’ve a lot of hard work before then.
     
    So I am actively looking for any animators interested in collaborating on some not-run-of-the-mill lyric videos and possibly someone interested in working on editing an production for live action videos.
     
    Other people I am looking to work with would be:
     
    A graphic artist
     
    Musically, I am also looking to work with singers, primarily as backing vocalists.
     
    Apart from that, I want to put together an online street team. I will happily provide training and will be looking to build a solid team that I can work with going forwards. Anyone involved will get a lot of experience working as a part of a street team and implementing a number of tactics, ranging from fairly standard to uniquely my own, to help me market and promote my music.
     
    If you would be interested in helping, please drop me a message (either a reply to this post, or as a PM) so we can discuss it further.
     
    Lastly, if anyone would like to keep up to date with my music and would like access to exclusive special offers, sneak peeks and mailing list only content, drop by my site and sign up for my mailing list:
     
    johnmoxey.com
  7. john

    34 Songs To Record!

    By john,


    EP 1
    Eek! How did it get to be so many? 34. That’s not including the radio edits.
     
    So while I am recording, I am also sorting songs, creating a song inventory and trying to make sense of it. I’m not so sure about how to categorise the way isolated riffs, one or lines of lyrics, recordings of melodies. Not my problem today.
     
    Today, I choose my lead singles. The 2 or 3 stand alone sings, not currently planned to be on an EP or album. The track lists are shaping up nicely. Today I get to go over the track selections with my A&R dude. I’m really looking forward to finally getting them nailed down!
     
    I’m also beginning to rattle around ideas for music videos for the singles. I bought a drone for some outdoor shots. That should be fun. 
     
  8. john
    Breaking through the noise in today’s music industry can be daunting, especially with the sheer volume of new music being released every day. However, there are several effective strategies that artists can use to enhance their visibility and stand out in a crowded market. Here’s a deeper dive into how you can increase your visibility:
     
    1. Utilize Social Media Platforms Strategically
    Content Variety: Post a mix of content related to your music, including behind-the-scenes footage, live performances, and personal stories. This variety can capture the attention of different segments of your audience.
    Engage Actively: Respond to comments, participate in trends, and engage with other artists and fans. Active engagement helps in building a community around your music.
    Targeted Ads: Use social media advertising to target specific demographics who are most likely to enjoy your genre. Platforms like Facebook, Instagram, and TikTok offer powerful targeting tools.
     
    2. Leverage Streaming Services’ Playlists
    Submit to Playlists: Services like Spotify, Apple Music, and Amazon Music have features that allow artists to submit unreleased tracks for playlist consideration. Getting your song on a popular playlist can significantly increase your visibility.
    Create Your Own Playlists: Include your tracks alongside other popular songs of similar genres. This not only increases your visibility but also positions your music among established names.
     
    3. Collaborate with Other Artists
    Features on Tracks: Work with artists from your genre or related genres. This exposes you to their fanbase and vice versa.
    Cross-Promotion: Share each other’s content, appear in each other’s videos, or perform together live. This mutual promotion is beneficial for reaching broader audiences.
     
    4. Press and Media Coverage
    Press Releases: Send out press releases for new releases, events, or significant milestones to music blogs, magazines, and news outlets.
    Interviews: Try to get interviews on podcasts, radio stations, or music channels. These platforms provide an opportunity to discuss your music in-depth and reach potential new fans.
     
    5. Music Videos and Visual Content
    High-Quality Music Videos: Invest in creating compelling music videos that can be shared across various platforms, including YouTube and Vimeo.
    Lyric Videos and Visualizers: These are less expensive alternatives to full music videos and can also help maintain audience interest and engagement.
     
    6. Live Performances and Tours
    Local Gigs and Tours: Perform at local venues or go on tour. Each performance is an opportunity to gain fans and sell merchandise.
    Online Concerts: With the rise of digital platforms, hosting live concerts online can also reach global audiences without the logistical challenges of touring.
     
    7. Email Marketing
    Newsletters: Build an email list and send out newsletters to keep your fans updated on new releases, tours, and merchandise. This direct line of communication keeps your audience engaged over the long term.
     
    Each of these strategies offers a unique avenue for increasing your visibility in the music industry. By combining several approaches and consistently promoting your music, you can enhance your presence and reach more listeners, even in a highly saturated market.
  9. john
    Have you ever felt like your music was a hidden gem waiting to be discovered? Guess what? It’s your time to shine! The Songstuff Music Community is here with our awesome Showcase feature, and trust me, you don’t want to miss out on this.
    What’s the Buzz with the Showcase?
    In the vast ocean of music, finding a spot to bask in the limelight can be tough. That's where the Songstuff Showcase sails in! Located at the heart of our community (right here, click away!), this special area is all about shining a spotlight on the talented independent artists among us. Yeah, that can include you!
    Who Can Join the Party?
    Anyone who’s a part of our community! And if you’re thinking, "Wait, I’m not a member," here’s some good news - joining the Songstuff Music Community doesn’t cost a single cent! No hidden costs, no sneaky fees. Just a space filled with music enthusiasts ready to welcome you.
    The Showcase Lowdown
    Are you wondering what it takes to get your music featured? It’s as simple as hitting a play button! Head over to the Showcase Info page (find all the deets here) to check out the straightforward requirements. We’re talking a little bit about yourself, your music, and that spark of passion that drives your art. That’s it!
    Why You Should Absolutely Be There
    Spotlight, Baby! Getting featured means getting your music heard by a community that’s all about supporting its members. More ears, more cheers! Zero Cost, Max Fame. It doesn’t cost a dime to be showcased. Your talent is the only currency here. Connect and Grow. It’s not just about the showcase. It’s about connecting with fellow artists, getting feedback, and growing together in this musical journey. How to Jump In
    Ready to light up the Songstuff stage with your music? Dive into our Showcase Info page, check out the simple steps, and submit your masterpiece. Whether you’re a singer, a band, a producer, or a songwriter, this is your chance to stand out and show the world what you’ve got!
    The Beat Goes On...
    Remember, the Songstuff Music Community is more than just a platform; it’s a family of passionate musicians and music lovers. Beyond the showcase, there are discussions, collaborations, and a whole lot of music-making happening. Don’t miss out on the opportunity to be a part of something special. Joining is just the beginning—staying active, engaging, and sharing not only elevates your profile but enriches the entire community. After all, music is all about connection, and what better way to connect than sharing the very essence of your creativity?
    Tips for a Successful Showcase Submission
    Be Authentic: Share your unique story and musical journey. Authenticity resonates with people. Quality Matters: Ensure your submissions are the best representation of your work. High-quality audio and a compelling description can make a big difference. Engage with the Community: Don’t just drop your music and bounce. Stick around, listen to others, and support fellow artists. The more you engage, the more visibility you’ll get. What’s Next?
    Once you’ve submitted your music for the showcase, it doesn’t end there. Keep an eye on feedback, engage with comments, and use the momentum to drive your music forward. The Songstuff community is a fantastic place to discover collaboration opportunities, gain insights from fellow musicians, and even find new fans.
     
    And remember, the Showcase is regularly updated, so there’s always a chance for your music to be featured. Keep creating, keep sharing, and who knows? The next showcase star could be you!
    Let’s Make Waves Together
    The Songstuff Music Community is all about empowering independent artists. We believe in the power of sharing, learning, and growing together. The Showcase is just one of the many ways we support our members, but it’s the stories, the music, and the connections that truly make our community shine.
     
    So, what are you waiting for? Dive into the Showcase, share your sound, and let’s make some noise together! Remember, in the world of music, there’s room for every voice to be heard, every beat to be felt, and every melody to be cherished. Let's light up the stage, together.
    Join Us Now!
    Ready to showcase your talent? Join the Songstuff Music Community today, and let’s turn the spotlight on you. Visit us at Songstuff Music Community and Showcase Info to start your journey. Here’s to making music, making connections, and making it big!
     
    Rock on!
  10. john
    It’s not a single, simple thing. Knowing your audience is the product of asking a great number of questions, and being prepared to look at the answers you receive in different ways.
     
    Once you have gained insight into who your audience is and how they are likely to behave, the dividends this can pay you as an artist are massive. For a start your audience targeting efforts become much more successful.
     
    For artists, the benefits can be success, connection, and growth. Knowing your audience can:
     
    Help You To Make Your Music Relatable
     
    If you understand who gets your tunes, you can craft songs that hits them right in the feels. It's about creating those "This is my song!" moments for your fans. While you might want to make your music for yourself, then maybe you are your ideal fan and you can offer one insight into what your average fan is into.
     
    Guide Your Promo Strategy
     
    Knowing your audience means you can figure out the best ways to reach them. If your fans are all about TikTok, you know where to focus your energy instead of wasting time on platforms they don't use.
     
    Help To Tailor Live Shows
     
    For a start you can book better gigs. Places where the regular audience is a good match for your typical fans. If you know your audience loves high-energy performances or intimate acoustic sets, you can design your shows to match their vibe. This way, everyone leaves the concert feeling like it was just for them.
     
    Inform Your Merch and Content
     
    Understanding your audience's tastes helps in creating merch they might actually want to buy and content they'll love to engage with. It's about offering something valuable beyond just your music.
     
    Build a Stronger Community
     
    When you know your audience and engage with them based on their interests, you're not just building a fan base; you're creating a community. This leads to loyal fans who'll stick with you through ups and downs.
     
    Inspire Your Artistic Direction
     
    Feedback and insights from your audience can inspire new music, helping you to grow as an artist and explore new territories musically.
     
    Knowing your audience isn't just about selling music; it's about building genuine connections, understanding what your fans love, and delivering it in spades. It's a win-win for everyone involved!
     
    You can read a full article diving into the subject by clicking on the link below:
     
    Know Your Audience
  11. john
    When I say “11 Powerful Music Marketing Secrets” you might be forgiven for thinking “I bet they’re not powerful” and/or “I bet they’re not that secret”. True, you will have heard of most if not all of them. The secret is more, just how much power each one holds. The key to getting the most power from them is in using them together.
     
    Music marketing is not a black art, no matter what musicians tend to think. It’s a set of skill that you can learn, but you won’t learn them without effort. Yet, by learning about them, they liberate you by empowering you.
     
    We’ve included them in the list in the following article for a reason. Each is its own subject. We are not going to cram what you need to know about each into this article. What we do hope to do is at least help you improve your awareness of them, make you aware of why you should care and how they fit into the musical universe of an artist. We’ve tried to give you some context.
     
    11 Powerful Music Marketing Secrets
     
    Beyond the article, we’ll try to connect you to relevant information. If it isn’t already on Songstuff, we’ll add it soon!
  12. john
    Hey
     
    If you've ever recorded at home then you have had one or all of these experiences:
     
    Soundproofing - Controlling sound IN or OUT External noise spilling onto your recording Performing or monitoring music and annoying neighbors or family members Sound Conditioning - Managing the characteristic response of your recording space The environment amplifies unwanted noise within your space Hot frequencies in your room Unwanted natural room reverb long decay time The tonal balance of the space colors the sound in an unpleasant way  
    Acoustically treating your recording environment can make a world of difference to the quality of your recordings. While acoustic treatments don't stop the sources of noise, you can change how your recording environment responds to noise. With sound conditioning, you get to shape the characteristic response of your studio space.
     
    Yes, with AI you can now remove a lot of room reverb, but ultimately it is better to not record unwanted reverb in the first place.
     
    You might have even tried some previous DIY acoustics with egg cartons and similar to reduce unwanted sound, without much of a clue of what you are doing.
     
    Below we've pulled together an introductory article outlining the fundamentals of acoustics as applied to recording studios:
     
    Acoustics 101 for Recording Studios
     
    This article introduces key concepts and discusses what practical steps you can take to shape the sound of your studio.
     
    Comments and suggestions are very welcome.
  13. john
    So, I’ve been using my studio to work on a track for Mahesh. It’s a track I love, called “Sleep”. Truly beautiful.
     
    Re-arranging and producing a track for someone else is not something I often do these days. I do hope it sees the light of day as a release. Not that I have any expectation that it might not be released. Far from it. I fully expect it will be released, but you never be too sure. A song can seem to be working well and developing in a positive direction. But appeal can be an elusive thing.
     
    As ever, with any track I am working on, I can’t wait for it to be heard. Drifting piano, finger style guitar, emotive strings, layers of harmony, all capped off by Mahesh’s voice, weaving a magical melody. It hangs on the air, emotions painted with the voice acting as a paintbrush.
     
    Soon, soon…
     
    The early mixes are done, a few tweaks here and there and it should be there. It’s just not across the finishing line… yet.
     
    Exciting!
     
    Meanwhile I’ve been pulling together my own songs I think have a pool of about 30 songs to draw on. There are of course many more songs. These are the ones I think are ready or will be ready. Exciting times. I’m even planning on some videos!
     
    Onwards and upwards!
  14. john

    Connected

    By john,


    Studio
    Hey Gang
     
    At last. Connections all made in my studio, set up complete, about to start testing and ready to start room conditioning!
     




    It’s even beginning to look kinda pretty…
     


     
    I can’t wait. Testing should start tomorrow. Yay!
     
    I’ll update you soon!
  15. john
    "Follow for follow" (often abbreviated as "F4F") is a tactic where individuals agree to follow each other on social media platforms with the hope of boosting their follower counts. It is often used, to the point of being highly damaging, by artists in the independent music scene. Without realising it, they are killing their own music.
     
    Let me explain. While this strategy may seem tempting, especially for emerging artists looking to build a presence, it comes with a variety of drawbacks. Here's a deeper look into the pitfalls of this approach and its interactions with social media algorithms:
     
    1. Inauthentic Audience Growth: One of the major drawbacks of "follow for follow" is that it doesn't lead to a genuinely interested audience. An artist's followers should ideally be people who appreciate and engage with their content. People who actually like their music. With F4F, the followers gained are usually more interested in increasing their own numbers rather than genuinely supporting the artist's work. They rarely, if ever, interact with the artist’s posts never mind listen to their music.
    2. Low Engagement Rates: Social media algorithms prioritize content based on engagement. If a high percentage of your followers interact with your posts (like, comment, share, etc.), the platform sees your content as valuable and will show it to more people. However, followers gained through F4F schemes are often not engaged, which can decrease the overall engagement rate and reduce the reach of the artist's posts.
    3. Algorithms Can Penalize You: Platforms like Instagram are always evolving their algorithms to promote authentic engagement and combat tactics that attempt to game the system. Engaging in F4F can be detected by these platforms, and there's a risk of having your content deprioritized or, in severe cases, having your account suspended or shadow banned.
    4. Dilutes Your Brand: For artists, a consistent brand image and a clear message to their audience is crucial. When an artist's follower list is cluttered with random accounts from F4F exchanges, it can dilute the clarity of their target audience, making marketing efforts less effective.
    5. Time-Consuming with Little Return: Engaging in F4F exchanges is time-consuming. Rather than spending time creating content or engaging authentically with potential fans, artists end up chasing hollow numbers that offer little real value.
    6. Unwanted Content in Feed: By following a multitude of accounts without genuine interest, an artist's feed can become cluttered with unrelated and uninteresting posts. This can make it more difficult to engage with content from followers the artist truly values.
    7. Unsustainable Growth: While F4F might offer a temporary boost in follower numbers, it's not a sustainable strategy for long-term growth. Many users involved in such schemes may unfollow after a short period, leading to fluctuating follower counts.
     
    Interaction with Social Media Algorithms

    Social media platforms use complex algorithms to determine what content gets displayed to users. These algorithms often consider user engagement as a significant factor. When an account has a high percentage of inactive or unengaged followers, as is often the case with F4F schemes, the algorithm interprets this as the account producing low-quality content. As a result, the platform may show the artist's content to fewer users, including genuine followers, leading to even lower engagement.
     
    Find Listeners, Build Fans
     
    Instead, invest your time in reaching listeners, and building your fanbase from your listeners. This means actively reaching beyond your friends and family. Sure, find potential fans among your friends and family, but by far the majority will be supporting you because they like you. Liking you and truly liking your music are not the same thing.
     
    Fans are made from people who like your music. These are the people you are struggling to reach. Grow your reach, yes, but the quality of that reach is massively important. Don’t find followers. Find listeners.
     
    In conclusion, while the temptation of quick follower growth might make "follow for follow" schemes seem appealing, they can ultimately hinder an artist's genuine connection with an audience and potentially limit their reach on social media platforms.
     
    Building a genuine and engaged following takes time, but the results are far more rewarding and sustainable.
  16. john

    Back Recording Again

    By john,

    It's been years since I truly focused on my own music. Really, a long, long time. I think I took most of my songs offline around 2008, and only posted some song drafts on Songstuff and the sleepy backwater of my website. Most of my new songs were never recorded never mind released. Instead, for years I have focused on helping other musicians write, record and release their music. While I still plan to do that, I am, at last, back recording my music.
     
    In truth I had decided to do that a couple of years ago, but ran into some technical problems with old gear (my audio interface display dying and glitching audio). Add to that the age old problem of no money to buy new gear, an I just found I was stuck. After a long break in recording I now have a working music computer and a good quality new MOTU audio interface. Awesome!
     
    So, I am planning on two distinct albums at this point, or at least working under two artist names to create two distinct flavours of material.
     
    John Moxey
     
    Under the artist name John Moxey I plan to release:
     
    One or two stand alone singles An EP An album  
    I might possibly release two EPs before the album. I have a large number of songs written.
     
    The reasons for this is purely to allow me to build an audience from the ground up. Many, many moons ago I had some fans, but it been so long since I pushed my own music out there that I doubt that any will really remember me! So, a fresh start it is.
     
    This will also mean re-working my website (johnmoxey.com)and the branding that goes along with it.
     
    Musically, it will be dominated by real instruments and performances, and only sneaky bits of synth!
     
    Deep Red Sea
     
    Under the artist name Deep Red Sea I plan to release:
     
    Between one and four stand alone singles An EP or an album  
    I have a new website for Deep Red Sea, (deepredsea.net). Music will be almost entirely electronic. I like writing in the studio. I have some general ideas, a few melodies to develop into songs. We'll see.
     
    I debated back and forth about combining both into one artist, but I think the audiences will largely be very different. Deep Red Sea will be more experimental. Although I plan on recording at the same time I am expecting Deep Red Sea to be releasing most music later on, so if I am persuaded to bring them together in one, I will cross that bridge when I come to it.
  17. john

    The SVCA Blog

    By john,


    SVCA
    Welcome to the SVCA!
     
     
     
    Mahesh Raghunandan is a songwriter, singer, and artist. He has a well-established and well-regarded career as an independent artist, and although he might not shout his own praises, he has a cracking singing voice.
     
    More to the point, Mahesh is a well-experienced voice teacher and he just happens to be a key member of the Songstuff Site Crew.
     
    Mahesh will use this blog to publish tips and suggestions to enhance your voice and approach to singing. This includes old standards like improving consistency, extending range, extending power, and improving tone but also developing an improved understanding of vocal mechanics, introducing a highly effective level of body awareness, and importantly, discussing how that can accelerate your learning, improve your depth of understanding and your overall retention of anything you learn.
     
    Exciting, huh?! Nothing short of a vocal revolution.
     
    Time to Rewire Your Voice!
     

     
     
  18. john

    Songwriting Challenges

    By john,


    2023
    Independent songwriters and music producers really miss out on the advantages gained by artists and songwriters through the songwriter and artist development activities within record labels and music publishers. 
    Within these activities songwriters, performers, artists and even producers will gain experience making them into more rounded artists, songwriters etc. They may collaborate, through songwriting camps, workshops or songwriting dates, or similar. The immediate aim might be to write a song or songs, and record a working demo for the song, but exposure to working with other writers, or writing towards certain songwriting goals will stretch the writer. Through this they are likely to be exposed to new writing techniques and ideas, different perspectives and often a lot of experience from sometimes a number of songwriters at a time. While “songwriting by committee” might not be everyone’s choice as authentic songwriting, it is a great way to accelerate writing skills. The same is true for producers, dancing a whole bunch of creative activities that labels and publishers might want to add to their client’s skills.
     

     

    Indie have no such thing. While critique helps with this, it is mostly small, limited collaborations.
     
    Cue our challenges. We try to vary challenges, the skills being tested and developed, the level of collaboration involved, the level to which the challenge might be taken, the breadth and focus of the aims and goals. They intentionally stretch those who participate. Challenges are just that. A challenge. They are fun, but they can be quite broad reaching

    So come along, participate. Basic membership of Songstuff is free (currently, at the time of posting, all membership is free…. but we are soon introducing a paid subscription level on top of the free subscription) and challenge participation is free.
     
    In challenges you primarily compete against yourself. We do sometimes introduce an element of competition, for fun and low level reward. Prizes, if they are offered, are not what this is about.
     
    The more challenges you take part in, the more people we get to participate, the better…
     
    Songwriting Challenges
     
    We hope to see you there!
  19. john

    SSUK Music

    By john,


    Music Blogs
    Hey all
     
    SSUK Music
     

     
     
    SSUK runs playlists on Spotify, YouTube and Soundcloud.
     
    Some playlists are genre based while others are inspired by a mood or an activity.
     
    Please follow the SSUK account on each platform and where possible the individual playlists. Choosing a playlist helps support SSUK, meanwhile playing the songs supports the artists.
     
    Besure to leave comments for SSUK staff, here or in reply to SSUK posts on their blog. Where possible, if there looks to be interest in a song or artist, we will try to interview the artist, or writer or producer. Can’t say fairer than that.
     
    Help us to help independent music makers.
     
    Like
    Comment
    Share
     
     
  20. john
    It’s typical. Just I am happy with my home studio, I have to strip it down and move the whole fecking thing. Grrr.
     


    It had to be done so… just suck it up and get on with it, John. (Talking to myself in the 3rd person now too!)
     
    Moving house can be a stressful time for anyone, especially if you are a musician and have to rebuild your home recording studio. It can feel like a daunting task, but with a little bit of planning and effort, you can have your new studio up and running in no time. In this blog post, I will explain what you should do, to help guide you through the process of rebuilding your home recording studio after moving house.
     
    Moving Your Studio
    Packing
    Step 1: Label All Your Cables
    The first step in taking your home recording studio apart is to label your cables. This can be a pretty time-consuming process, but it is very worthwhile and will pay you back many times for that initial effort.
     
    I use a color scheme and naming convention. Remember to label power supplies to avoid a real headache later. Power distribution unit cables don’t need labelled. Everything else does! I recommend investing in some multi core cable. I generally used balanced cable to reduce noise but I have a couple of unbalanced multi cores too. Remember to label USB cables, HDMI, MIDI, network, even USB hubs if you have more than one.
     
    Step 2: Disconnect Cables and Pack Cables, Hubs, Power Supplies
    I packed actively used cables in separate boxes from your spare cables. Label what cables are in what box. It makes life much easier.
     
    I keep unused cables separated into type and stored in a plastic drawer tidy (audio), a box each for USB, MIDI and network cable, and I store multicores and power cable in an old laundry hamper (no laundry in it of course!)
     
    I also use a tool tidy with many compartments to store all connectors.
     
    Pack hubs, power supplies and miscellaneous electrical items. Mark on the outside of the box what is in it.
     
    Step 3: Pack Gear
    Where you can use original boxes and packing materials. If this is not possible, use larger boxes with lots of packing, and then some more. Where the original boxes are not used… mark on the box what is in it!
     
    Unpacking
    Step 1: Assess the Space
    The first step in rebuilding your home recording studio is to assess the space you have available. It is important to take measurements of the room to ensure that all of your equipment will fit comfortably. You should also take note of the room's acoustics and any soundproofing that may be required.
     
    Once you have assessed the space, you can begin to plan the layout of your studio. Consider the placement of your equipment, such as your computer, audio interface, and monitors, as well as any acoustic treatment you may need to install.
     
    Step 2: Unpack and Organize
    The next step is to unpack all of your music gear and organize it in the new space. This can be a time-consuming process, but it is important to take your time and make sure that everything is organized properly.
     
    Start by unpacking the essential items, such as your computer, audio interface, and monitors. Then, move on to unpacking your microphones, cables, and other accessories. It is important to keep all of your cables organized to avoid any confusion or frustration later on.
     
    Step 3: Set Up Your Equipment
    Once everything is unpacked and organized, it is time to set up your equipment. This can be a complex process, especially if you have a lot of gear. It is important to take your time and make sure that everything is connected properly.
     
    Start by connecting your audio interface to your computer and installing any necessary drivers. Then, connect your monitors and set them up in the correct position. Finally, connect your microphones, instruments, and any other gear you have.
     
    Step 4: Test and Troubleshoot
    After everything is set up, it is important to test your equipment and troubleshoot any issues that may arise. This can be a frustrating process, but it is essential to ensure that your studio is functioning properly.
    Start by testing your monitors and adjusting them as needed. Then, test your microphones and instruments to ensure that they are working properly. Finally, test your recording software and make any necessary adjustments to ensure that everything is working as it should be.
     
    Step 5: Install Acoustic Treatment
    Once your equipment is set up and functioning properly, it is time to install any necessary acoustic treatment. This can include sound-absorbing panels, bass traps, and diffusers.
    Acoustic treatment is essential to ensure that your recordings sound the best they can. It helps to reduce unwanted reflections and echoes, resulting in a more natural and balanced sound.
     
    Step 6: Organize Your Cables
    The final step in rebuilding your home recording studio is to organize your cables. This can be a time-consuming process, but it is important to keep your cables organized to avoid any confusion or frustration later on. Trying to track crosstalk issues can be a pain, so a bit of thought now can save you a lot of problems later!
     
    Start by labeling your cables and keeping them organized by type. Then, use cable ties or Velcro straps to keep them neat and tidy. Finally, consider using a cable management system to keep your cables organized and out of sight.
     
    Rebuilding your home recording studio after moving house can be a daunting task, but with a little bit of planning and effort, you can have your new studio up and running in no time. Remember to assess the space, unpack and organize, set up your equipment, test and troubleshoot, install acoustic treatment, and organize your cables. With these steps, you can create a functional and inspiring workspace for your music.

    Progress With My Studio
     
    Currently I am part way through this process (mid-step 3). I will be posting my progress.
     
    The space for my new studio is a bit smaller, and the room is pretty boxy with 2 windows and a large storage area at one end. Not entirely ideal but workable.
     

     

     
    There are just enough power sockets. The space will need some sound proofing, mainly dealing with those windows, but more to the point it will need some acoustic treatment in the form of bass traps, breaking up of the parallel surfaces.
     
    Sound proofing wise, there is little I can do. The most effective is by using speaker stands with the speakers sitting on thick acoustic foam to reduce the mechanical coupling that transmits so much sound, particularly bass frequencies. Luckily the deadening installed in the walls and door are pretty good, and the door is a tight fit with acoustic seal reducing much of the spill. Spill through the floor, ceiling and windows are a different matter.
     
    I have ordered some custom bass traps, plus angled, removable, deep baffles for the windows (by making them angled we break up the parallel surfaces). Two birds with one stone for the windows. Modern double glazing is a good start, but a reasonable acoustic design sees the window baffle become effective for sound proofing and in their contribution to room acoustics. By using perforated surface board we can make them tuned to the hot frequencies of this space, determined by the shape and dimensions of the room. The same goes for the other room baffles. I  toyed with buying off the shelf traps but I can design and have custom baffles built that should be better if only because they are designed and built for this specific space. Cheaper too.
     
    Otherwise I might add some acoustic density foam plus boards for the corners. I want the room relatively bright, but not too bright, with a short natural reverb. Foam panels don’t do much at for sound proofing (reducing audio spill), but the 2” deep panels of acoustic foam are pretty useful for improving room acoustics as part of a broader acoustic treatment.
     
    I am limited on what I can do, but I can at least improve the room acoustics.
     
    I also plan on a moveable heavy baffle, on heavy castor wheels. That can be used to improve vocal isolation and to greatly break up the parallel surfaces in the room. There’s no rush on this. It can be built after the studio.
     
    The acoustic treatments are practical, not aesthetic. However, they are all moveable. Baffles can all be moved/removed (so I can get them fitted after I connect up the studio). Foam tiles will all be pinned or fitted with spray adhesive (don’t worry, my gear will be safe).
     
    And so moving day sees furniture arrive, boxes of gear, moving boxes and miles of cables. I am so glad I labelled all the important stuff, difficult stuff and as best as I could. Still, it’s a mess.
     

     

     
     

     
    Yes, I am that bearded old bald guy! Time flies when you run a music website. I started Songstuff when I was 33! Eek! And yes, two cups of tea on an equipment rack. Bad Moxey.
     
    So I started unpacking, putting equipment in place and beginning to connect up. I can run much of Songstuff from my iPad, and I use that for mobile draft recordings too, but I need to get one of my PCs up and running. I am also desperate to get my Nord Grand functioning so I can soothe my soul with some keyboard work while I get the rest going.
     
    Pretty soon I am at this stage:
     



     

     

     
    The  live-streaming computer is partially set up. All microphones, stands and most guitars etc are outside the studio space. Power is generally routed.
     
    I have some cable management to install at stage 6 that will help. I use metal wire cages under the desks. That allows me to separate power, audio and control cables, with a little thought and some Velcro cable ties. Basically, power hangs underneath, attached by Velcro, audio in the cage, control attached to wire near where it connects to the desk. This will maintain about 10cm (4”) between cable groups.
     
    That’s all from me for now.
     
    Thanks for reading!
     
     
     
     
  21. john

    A Guide To Song Forms

    By john,


    2022
    A Guide To Song Forms
    Song Form, another way of saying Song Structure, is a useful way of understanding songs that are made up of a number of sections. There are a whole bunch of song forms. Some are quite broad ranging, others are strongly associated with specific genres.
     
    Our article “A Guide to Song Forms - Song Form Overview“ gives you a good grounding in the basics of song structure. It also gives you links to in-depth guides on each song form including examples of that song form being used.
     
    There are a number of related articles to help songwriters understand the pros and cons of the creative decisions they make. It is not about songwriting rules, it’s about decisions and consequences. For that reason, if no other, it is better to make informed decisions.
     
    If this article helps you, please consider sharing it with your musical friends.
     
     
    A Guide To Song Forms - Song Form Overview
  22. john

    Songstuff Channel Trailer

    By john,


    2022
    The Songstuff Channel on YouTube
     

     
    Help us to help independent artists, songwriters and musicians!
     
    Please subscribe to our channel, and please share our post and/or trailer in case you know any musicians that would be interested in our community or benefit from our site, and of course like and comment on the trailer!
  23. john

    Call For Submissions - Electronica

    By john,


    Playlist Submissions
    Hi guys
     
    I am building a few electronica playlists covering:
     
    Experimental EDM Trap 80's Alternative Chill Out Electro pop  
    Platforms:
     
    YouTube Spotify Soundcloud  
    Playlist Opportunity
    For consideration for a track, or tracks, to be included on a playlist: Please reply here with a link to your suggestions including the genre of playlist you think they belong to.
     
    Feature/Interview Opportunity
    If accepted for the Playlist Opportunity, I might want to Feature You across Songstuff platforms (Songstuff.com, Songstuff.co.uk, Songstuff Independent Music Stage social media, Songstuff Social media, our Community newsletter), and/or interview you (video, audio and text).
     
    To do so I will be looking for:
     
    A bio (500 words-ish) 3 Photos Artist + Release artwork E-signed copyright permission relating to the above (I will send this to you) E-signed work-for-hire agreement (video interview only, I will send this to you)  
    Please let me know when replying here if you would be interested in both opportunities.
     
    Please follow me here (click follow on this blog), follow me on twitter, @Musomox1
  24. john

    Engagement

    By john,


    Promotion
    Engagement
     
    I thought a post dealing with engagement would be a good idea.
     
    Yes engagement is important. Ideally, engagement with the right people, at the right time, with the right message is even more important. The opposite is also true. Engagement with the wrong people, at the wrong time, with the wrong message is completely useless at best, critically dangerous sometimes.
     
    Engagement should not be aimless. It also should not burn valuable content for no obvious, large gain.
     
    Here’s the thing:
     
    Thinking in terms of who has heard any of your songs or watched any of your songs and comparing that with people who have never heard any of your songs or watched any of your videos… which group is larger? Those have heard/watched you or those who haven’t? What sort of percentages are we talking? Thinking in terms of how many times you were exposed to the last trending song, was it more than once? Was it always in the same way? Was it always in the same place? Do you know what “reach” is? Do you have a good understanding of it and what aspects of reach are important  
    For 1, I’d be hugely surprised if in truth Those who haven’t heard your music or watched your video wasn’t by far the largest group. I’d be surprised if that group wasn’t of the order 99.999% haven’t heard your music.
     
    Yet the majority of artists focus 99% of their effort into talking to the same people, in the same place?
     
    For 2, I’d be very surprised if you were not exposed to the latest trending song many times, in many ways, in many contexts.
     
    Yet many artists post only a couple of times, sometimes only once, to tell people about their releases and other news?
     
    For 3. There’s a good chance you have some understanding of reach, but at the same time have done very little to apply it to your own marketing efforts.
     
    Yet the majority of artists spend 99% of their time talking to the same crowd. Not just the same crowd but struggling to engage them with interesting content. The language they use, the content they promote… is all geared towards people who have already encountered their music. Not just that, people who are familiar with them.
     
    I’ll let that sit for a while before I post part 2…
     
     
  25. john

    Recording!

    By john,


    EP 1
    Phew! It’s good to be back recording again. The first track in a while isn’t even one of the several songs I have been writing in preparation for being able to record again. Nope. The first track is something that came out of road testing my set up.
     
    I started with a melody, worked through some basic chords on my Nord, and then started building the track out on my DAW. Having put together a verse and chorus and laid down a “do do do” version of the  melody, I started on writing some lyrics with the verse and chorus in a playback loop. I find that a pretty effective way of writing lyrics.
     
    Much as I often worry, when it’s been a long time between recording sessions, if somehow my muse will have left me, I really shouldn’t worry. I slip into a creative flow as easily as I breathe. My enthusiasm for exploring ideas far outstrips the notion of being stuck in a rut. I keep mixing it up, keep examining new techniques, so there is always new and exciting ground.
     
    Today I wrote 2 verses and a chorus. They work, but I am undecided if they are right for the song. Roll on tomorrow!
×
×
  • Create New...

Important Information

By continuing to use our site you indicate acceptance of our Terms Of Service: Terms of Use, our Privacy Policy: Privacy Policy, our Community Guidelines: Guidelines and our use of Cookies We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.